As a Designer I should always aspire to inspire myself, inviting other themselves to be inspired! or they could be also the inspiration!
I love how we need to include the audience into everything we do!
Whether it's animation or just illustration, we should always expect to attain a reaction!
A Designer should also aim to not only inspire the audience, but also educate them!
While working in the several design studios, I have always had the benefit to have a play with those two sides: art and education!
It's a great combination!
And it was specific to each audience, it could be designing assets for a program explaining how a platform work to a refugee as I do in my current job, or while I was working at Altitude Education, blending design, interactivity and education together so as for kids to excel in their learning and adults to pursue the need of storytelling.