If you’re not familiar with Jeffrey Katzenberg, you will be very shortly. Briefly, Katzenberg was the chair at Disney for a decade, moving on from the position in 1994. From there he co-founded and was CEO of Dreamworks Animation. Today he spearheads WndrCo, a new media and technology company looking to change the face of shortform media.
Basically, he wants to stream short films, web series, and other “bite-sized” media on your phone for a small fee.
Currently called New TV, the studio executive intends on creating NewTV as subscription service, and has big backers who believe in him.
Katzenberg has onboarded former chief executive of Hewlett-Packard and eBay, Meg Whitman, to spearhead the venture. Having already raised $1 billion to get the ball rolling, Katzenberg expects to launch the mobile app sometime in 2019.
The question is, are viewers craving short programming? And will they buck up for it? With a staff in already in place in Hollywood, it looks like WndrCo believes the answers to these questions are a resounding yes.
Click here to learn more:
Jeffrey Katzenberg Raises $1 Billion for Short-Form Video Venture
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