Posted by Richard "RB" Botto

Hey guys. As you know, more and more filmmakers, screenwriters, actors and cinematographers are taking matters into their own hands by controlling their own content. This is a strategy that has proven incredibly advantageous for those who are educated on understanding how to build a brand for themselves and their projects. But which should come first: The brand of you or the brand of your content?

Today I share my latest article for Medium on this subject. I hope you will enjoy.

My only ask is that you hit the Applause button (the clapping hands icon) at the bottom of the article when you're finished. Thanks in advance!


Part of the challenge of building a crowd in support of a film project is understanding what inspires and moves the individuals within. If you’ve been thorough with your planning and honest with yourself in identifying the true scope of your target audience, your crowd will inevitably consist of people with varying interests and passions. For first time filmmakers — or those launching any content project for the first time — a common mistake is the belief that those interests and passions will be ignited by you and your talents instead of the subject matter of your film. This is a mistake that sinks many a crowdsourcing — and, for that matter, crowdfunding — campaign.


When you are just starting out, you are an unknown commodity. You may be confident in your talents and you may even have a small circle of supporters who can speak to those talents, but to the world at large, you’re another voice in the crowd. You have yet to present, much less define, the brand of you to the masses. And certainly you have yet to prove that you can deliver on the promise of making a film....


Click here to continue reading Which Comes First - The Brand of You or the Brand of Your Content?


Which Comes First  The Brand of You or the Brand of Your Content


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