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How to Maximize Audience Engagement Consistently in Movies

Has science found the answer to maintaining audience engagement consistently during a movie, by eliminating filmmakers 'blind narrative spots?' Although a scientific approach to filmmaking can provide an evidence based framework to maintain audience engagement, many filmmakers perceive a scientific approach to filmmaking as ineffective, which limits creativity. However, scientific research studies can determine what engages audiences, by measuring viewers reactions to different story s…

Why Filmmakers Need to Embrace Science to Create Engaging Stories for 21st Century Audiences

Today we are living in a consumer data driven society. Digital technology has enabled hi-tech companies Netflix and Amazon to revolutionise the movie industry in two main ways: Firstly, by streaming movies and television programs online across a variety of digital devices, smart televisions, laptop, tablet and smartphone. Secondly, using audience data driven content to meet consumer expectations (StarTribune 2016). This also enables Amazon and Netflix to target the most frequent movi…

Maximize Viewer Engagement In Your Film: Resolving Filmmakers' Blind Spots

Filmmakers have been creating engaging stories for over 100 years using traditional storytelling conventions. However, some of these storytelling conventions are based on creative intuition, rather than an evidence-based model of viewer engagement. Although this may seem to filmmakers as an unconventional way of creating engaging stories, traditional cinematic storytelling is becoming problematic in the digital age. This is due to film no longer being confined to the cinema, as more peo…

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