Actors: Make Instagram Work For You - Get In front of Casting Directors & Make Money as an Influencer (February 2022)

Taught by Rachel Paulson

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Class hosted by: Rachel Paulson

Producer and Director

Rachel Paulson has grown up in a family of Hollywood royalty. She and her sisters, Emmy-winner Sarah Paulson (AMERICAN CRIME STORY, OCEAN'S 8) and Liz Paulson (SVP of Casting for FOX) have worked together for decades to learn every aspect of acting and casting and how to put yourself in the best position to stand out and book the job. Rachel Paulson is an actress, producer and online influencer with over a decade of experience in the industry. Over her career, Rachel has worked on both sides of acting - both as a casting director as well as talent. In addition, she has studied social media and how you can use it to put yourself in the best position. She is currently the star of the series DATING ZOE, the host of the video series Drink Responsibly with Rachel Paulson, and the co-host of the podcast Gay vs. Straight Bitches with One Tree Hill alum, Lindsey McKeon. She also stars as the lead "Kate" in the upcoming LGBTQ drama film GOOD KISSER on Hulu. Full Bio »

Summary

Learn how to make Instagram work for you - get in front of casting directors and make income as an influencer!

Exclusive 3 HOUR ONLINE CLASS with Rachel Paulson

 

It's no secret that one of social media's most visual mediums, Instagram, is where actors and casting directors hang out. Yet, with thousands of profiles in a casting director's scroll, how do you stand out? Instagram is a powerful tool for you as an actor, one, that if harnessed correctly, can land you in front of the right casting directors plus give you opportunities to earn extra income from brand deals.

So, where do you even start to build your brand on social media and how do you leverage it to start getting seen by the right people and start making money while doing it?

We can help you get there.

Rachel Paulson has grown up in a family of Hollywood royalty. She and her sisters, Emmy-winner Sarah Paulson (AMERICAN CRIME STORY, OCEAN'S 8) and Liz Paulson (SVP of Casting for FOX) have worked together for decades to learn every aspect of acting and casting and how to put yourself in the best position to stand out and book the job. Over her career, Rachel has worked on both sides of acting - both as a casting director as well as talent. In addition, she has been certified in social media and how you can use it to put yourself in a position to win. She is currently making a living through her social media endorsement deals and is the star of the Go Magazine series DATING ZOE, the host of the video series Drink Responsibly with Rachel Paulson, and the co-host of the podcast Gay vs. Straight Bitches with One Tree Hill alum, Lindsey McKeon. She also stars as the lead in the LGBTQ drama film GOOD KISSER on Hulu.

Rachel is working exclusively with the Stage 32 acting community to mentor you and help you learn how to use Instagram to help your career. You will have the opportunity to work in an intimate setting with Rachel in an extended 3 HOUR ONLINE CLASS.

You will walk away from this class with all the tools you need to work the Instagram algorithms and get seen on Casting Director's feeds, PLUS you will learn how to work with brands to supplement your income as an actor. Volunteers will be given sides and information on a product and Rachel will help coach you on how to secure a deal with the brand.

 

Whether you’re new to acting and looking for your foot in the door, or an experienced actor who has had trouble navigating social media and building an online presence, Rachel will give you the tools and strategies you’ve been looking for and an avenue for finding acting opportunities you might have not even considered before.

 


 

"I have been in the industry for over ten years, I’ve worked as an actor in commercials, as a casting director and run sessions. I have also worked IN social media, running the pages of several brands. I have started to realize why brands and companies are heading towards social media for all the new advertising tools, and what that means for you as actors."

-Rachel Paulson

What You'll Learn

  • Why Social Media Is Crucial for Actors
    • Using social media to find where the work is
    • How to use social media to actually get book roles
      • Examples of big brands that have used social media to cast actors
    • Making yourself stand out on social media in ways you can’t in an audition room
  • Social Media Branding for Actors
    • Building your personal page
      • Your bio- what to include and what not to
      • Choosing your photo
    • Posting
      • How often should you post?
      • What should you be posting?
    • Emojis and Hashtags-why they are more important than you think
    • Personal vs. professional- do you need a separate account for each?
    • Biggest and most common mistakes to avoid when setting up your profile
  • How to Make Yourself a “Brand”
    • Why it’s important for actors to think of themselves as a brand
    • Curating your photos
    • The trick to email
    • Following other pages/profiles
    • Creating content
  • Secrets to Instagram
    • Keeping up with the algorithms
    • Navigating new features
    • Hashtags
    • The Explore page
    • What to post
  • How to Get Agents to Notice You On Social Media
  • How to Get Casting Directors to Notice You on Social Media
    • How are they going to know you’re an actor?
    • Hashtags
    • What to post
    • What to keep off your account
  • Securing Partnerships as an Actor
    • Why social media is the new commercial
    • Finding opportunities in the influencer space
    • What brands to reach out to
    • Curating your page with partnerships in mind
    • Showing your value to get businesses excited to work with you
    • Emails vs. DMs and the trick to following up
  • The Biggest Mistakes and Myths on Social Media
    • Posting the same content on multiple channels – good or bad?
    • Are people with bigger followings the only people that get brand deals (hint: no)
    • “Buying” followers and how engagement is actually measured
    • How important are likes?
    • Can you post TOO much?
  • Brand Deal Workshop
    • Rachel will work one-on-one with multiple volunteers from the audience in setting yourself up for a brand deal, including marketing yourself, talking about a product, etc.
  • Q&A with Rachel

About Your Instructor

Rachel Paulson has grown up in a family of Hollywood royalty. She and her sisters, Emmy-winner Sarah Paulson (AMERICAN CRIME STORY, OCEAN'S 8) and Liz Paulson (SVP of Casting for FOX) have worked together for decades to learn every aspect of acting and casting and how to put yourself in the best position to stand out and book the job. Rachel Paulson is an actress, producer and online influencer with over a decade of experience in the industry. Over her career, Rachel has worked on both sides of acting - both as a casting director as well as talent. In addition, she has studied social media and how you can use it to put yourself in the best position. She is currently the star of the series DATING ZOE, the host of the video series Drink Responsibly with Rachel Paulson, and the co-host of the podcast Gay vs. Straight Bitches with One Tree Hill alum, Lindsey McKeon. She also stars as the lead "Kate" in the upcoming LGBTQ drama film GOOD KISSER on Hulu.

Schedule

Tuesday February 8th, 3pm-6pm PT

FAQs

Q: What is the format of a lab?
A: Stage 32 Next Level Classes are typically 90-minute broadcasts that take place online using a designated software program from Stage 32.

Q: Do I have to be located in a specific location?
A: No, you can participate from the comfort of your own home using your personal computer! If you attend a live online webinar, you will be able to communicate directly with your instructor during the class.

Q: What are the system requirements?
A: You will need to meet the following system requirements in order to run the webinar software: Windows 7 or later Mac OS X 10.9 (Mavericks) or later.
If you have Windows XP, Windows Vista and Mac OS X 10.8 (Mountain Lion): The webinar software does not support these operating systems. If you are running one of those operating systems, please upgrade now in order to be able to view a live class. Upgrade your Windows computer / Upgrade your Mac computer

Q: What if I cannot attend the live lab class?
A: If you attend a live online class, you will be able to communicate directly with your instructor during the class. If you cannot attend a live class, you will have access to the entire recorded broadcast, including the Q&A. Plus, your instructor will be available via email throughout the lab.

Q: Will I have access to the lab afterward to rewatch?
A: Yes! After the purchase of the lab, you will have on-demand access to the video recording, which you can view as many times as you'd like!

Questions?

If you have a generic question about Stage 32 education you can take a look at our frequently asked questions section on our help page, or feel free to contact support with any other inquiries you might have.

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