Producing Class: How to Prepare Your Project To Go To The Market

Taught by Michael Wormser (P.G.A. Member)

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Class hosted by: Michael Wormser (P.G.A. Member)

Co-Founder, Producer at Cinemand

Michael Wormser is a co-founder and producer at Cinemand and has produced over 70 projects over his career that span film, commercials, music videos, short films, branded content, interactive web series, and studio marketing campaigns. His most recent film work includes THE THINNING, THE THINNING: NEW WORLD ORDER for Legendary, INTERNET FAMOUS for Lakeshore (now on Netflix), and the award-winning indie drama FUNNY STORY which premiered at Slamdance Film Festival. Michael and his team at Cinemand are currently in pre-production on the true-crime thriller THE CULT, based on the true story of Heaven's Gate. Michael’s long, long list of completed projects attest to his honed ability to get projects off the ground, an important talent for any producer and one he is excited to share with the Stage 32 community. Full Bio »

Summary

The detailed steps you need to get your

project made-taught by a producer with over 70 projects produced.  

As a producer it’s your job to get a film up and running and to put the pieces in place so cameras can start shooting and something fantastic can actually get made. You might already have a great script that you feel is ready to shoot, but especially for newer filmmakers and producers, the next steps you need to take can feel uncertain.

Where are you going to get the money and how much money do you actually need? Who’s going to direct, who’s going to star and how can you get each player on board? What materials do you need to prepare ahead of time and how can you use the connections you have (or make new connections you need) to get what you need going? The path from script to production can feel big, vague, and intimidating, but that doesn’t mean you can’t do it, especially with the right guidance and understanding.

Michael Wormser is a co-founder and producer at Cinemand and has produced over 70 projects over his career that span film, commercials, music videos, short films, branded content, interactive web series, and studio marketing campaigns. His most recent film work includes THE THINNING, THE THINNING: NEW WORLD ORDER for Legendary, INTERNET FAMOUS for Lakeshore (now on Netflix), and the award-winning indie drama FUNNY STORY which premiered at Slamdance Film Festival. Michael and his team at Cinemand are currently in pre-production on the true-crime thriller THE CULT, based on the true story of Heaven's Gate. Michael’s long, long list of completed projects attest to his honed ability to get projects off the ground, an important talent for any producer and one he is excited to share with the Stage 32 community.

In this two part class, Michael will offer you a comprehensive and intensely helpful guide to the steps you need to take to actually get your project made by using your connections, finding the money, building your team, and closing the deals. His first class will focus on the steps you should be taking before “going out” with your script, including beta testing your script, putting together your materials like look books, budgets, and shooting schedules and how to package your project. In the next session, Michael will lay out how to actually “go out” with your project, including how to pitch, how to build your network and how to actually close the deal. Along the way, Michael will be answering your questions and giving you specific and helpful strategies you can take back to your own project.

 

No matter how experienced you are, getting your passion project made is within your reach. Whether you’re a brand new producer or someone with more experience looking for a refresher or new perspective, Michael will give you the tools you need.

What You'll Learn

Session 1 - Preparing to Go Out

  • Beta Testing – Are You Sure Your Script Is Ready?
    • Receiving and implementing feedback and notes
    • The importance of table reads and how to make them work for you
    • Other ways you should be workshopping your script
    • How to know when you’re really ready to move forward
  • The Additional Materials You Will Need Before Moving Forward
    • Look books
    • Budget
    • Shooting schedule
    • Teaser video
    • Cast list
  • Packaging your Project
    • What is packaging and why is it important?
    • Finding executive producers to boost your project
    • Finding your director
    • Considering partnering with a seasoned producer?
    • Sales agencies: yes or no?
    • Why entertainment attorneys are critical and how to find the right fit for you
  • Researching the Marketplace
    • Which are the right companies for you?
    • Finding comparable films
    • Why do people need to see your film?
    • Thinking about distribution early in the process
  • Q&A with Michael

 

Session 2 - Going Out With Your Project

  • How To Create and Build Lasting Relationships
    • Creating new industry relationships
    • Do you need to live in LA?
    • Who do you already know and who would you like to know?
    • Being interested vs. being interesting.
    • Establishing trust
    • Tips to pitching your project in a room and over Zoom
  • Closing the Deal
    • The biggest rule
    • Having a team in place
    • Establishing a shoot date
  • The Truth about Time
    • The challenge of the waiting game
    • How to sustain yourself in the process
    • How to spend your time wisely while you wait
  • Q&A with Michael

About Your Instructor

Michael Wormser is a co-founder and producer at Cinemand and has produced over 70 projects over his career that span film, commercials, music videos, short films, branded content, interactive web series, and studio marketing campaigns. His most recent film work includes THE THINNING, THE THINNING: NEW WORLD ORDER for Legendary, INTERNET FAMOUS for Lakeshore (now on Netflix), and the award-winning indie drama FUNNY STORY which premiered at Slamdance Film Festival. Michael and his team at Cinemand are currently in pre-production on the true-crime thriller THE CULT, based on the true story of Heaven's Gate. Michael’s long, long list of completed projects attest to his honed ability to get projects off the ground, an important talent for any producer and one he is excited to share with the Stage 32 community.

FAQs

Q: What is the format of a class?
A: Stage 32 Next Level Classes are typically 90-minute broadcasts that take place online using a designated software program from Stage 32.

Q: Do I have to be located in a specific location?
A: No, you can participate from the comfort of your own home using your personal computer! If you attend a live online webinar, you will be able to communicate directly with your instructor during the class.

Q: What are the system requirements?
A: You will need to meet the following system requirements in order to run the webinar software: Windows 7 or later Mac OS X 10.9 (Mavericks) or later.
If you have Windows XP, Windows Vista and Mac OS X 10.8 (Mountain Lion): The webinar software does not support these operating systems. If you are running one of those operating systems, please upgrade now in order to be able to view a live class. Upgrade your Windows computer / Upgrade your Mac computer

Q: What if I cannot attend the live class?
A: If you cannot attend a live webinar and purchase an On-Demand class, you will have access to the entire recorded broadcast, including the Q&A.

Q: Will I have access to the webinar afterward to rewatch?
A: Yes! After the purchase of a live or On-Demand class, you will have on-demand access to the recording, which you can view as many times as you'd like for a whole year!

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If you have a generic question about Stage 32 education you can take a look at our frequently asked questions section on our help page, or feel free to contact support with any other inquiries you might have.

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