The Ultimate Guide to Succeeding on YouTube

Taught by Brent Kado

$299

On Demand Class - For immediate download. Unlimited access for 1 year.

Start Learning

Please make sure you use the same email address as the one you use to sign in to Stage 32, otherwise you won't have access to your webinar.
apply Your coupon will be applied after you agree to terms below.

- or -

$299.00
TOTAL PRICE:
Overlay Icon

Stage 32 Next Level Education has a 97% user satisfaction rate.

Class hosted by: Brent Kado

YouTube Educator, Certified from YouTube Space LA

Brent Kado is a filmmaker, screenwriter and educator from Chicago, Illinois. Brent is YouTube certified from YouTube Space in LA and is up-to-date on the current inner workings of YouTube with certification to teach. In addition, Brent has written, produced and directed 3 narrative feature films, 2 documentary and a variety of short film and web series, some screening on Amazon. He has a management deal with Collab and formerly with Studio 71. Brent is the Director of the Chicago Independent Film & TV Festival and the Chicago Comedy Film Festival. "A Renaissance man." Jessica Herman, Chicago Sun-Times."Astute vision." Bryant Manning, Entertainment Weekly."Chicago’s film scene is evolving thanks to the independent endeavors of Brent Kado." Reel Honest Reviews Full Bio »

Summary

With YouTube changing frequently, it's important to understand the ins and outs of this global platform.  After taking these 4 sessions you will: 

● Develop the ability to conceive of, develop, and produce original and engaging YouTube content.

● Gain proficiency in uploading & posting videos to their YouTube channel.

● Display a working knowledge of YouTube’s best practices & strategies to help build an audience on the YouTube platform by measuring subscribers, views and audience engagement via comments.

● Demonstrate the ability to measure video performance via YouTube Analytics, including user engagement, view reports and demographics.

● Develop an individualized artistic voice..

● Illustrate the concepts of the YouTube auteur culture via exposure to a series of web videos spotlighting successful YouTubers who’ve built a sizable audience and presence on the YouTube platform.

● Participate in the user-generated content (UGC) by gaining understanding of the largest user-driven video content provider in the world successfully built on the user-to-user social experience.. Also, understand YouTube Anthropologically, it's culture as not only a video platform but as a search engine and social media site.

What You'll Learn

Session One

  • Overview of Digital Video Ecosystem
  • Introduction to YouTube Playbook Programming, genres and trends
  • How to make engaging and shareable videos Popular Channel Assessment

Session Two

  • Channel Building
  • Optimization of channel
  • Get subscribers
  • Channel Trailer
  • Optimization practices for videos SEO for video on YouTube
  • Descriptions, tags, titles, thumbnails

Viral, Organic, Earned Views Info cards, end cards, playlists

Session Three

  • Audience Building
  • How to get viewers and fans
  • Collaborating, community growth, video marketing What motivates viewers
  • How to keep them coming back
  • Overview of Copyright
  • How to use analytics for audience

Session Four

  • Monetization
  • Best practices for videos
  • How to make more money
  • Use analytics for monetization Advertising success
  • Cross platform creating and promoting Future of online video

About Your Instructor

Brent Kado is a filmmaker, screenwriter and educator from Chicago, Illinois. Brent is YouTube certified from YouTube Space in LA and is up-to-date on the current inner workings of YouTube with certification to teach. In addition, Brent has written, produced and directed 3 narrative feature films, 2 documentary and a variety of short film and web series, some screening on Amazon. He has a management deal with Collab and formerly with Studio 71.

Brent is the Director of the Chicago Independent Film & TV Festival and the Chicago Comedy Film Festival.


"A Renaissance man." Jessica Herman, Chicago Sun-Times.

"Astute vision." Bryant Manning, Entertainment Weekly.

"Chicago’s film scene is evolving thanks to the independent endeavors of Brent Kado." Reel Honest Reviews

Relevant Tags

Questions?

If you have a generic question about Stage 32 education you can take a look at our frequently asked questions section on our help page, or feel free to contact support with any other inquiries you might have.

Other education that may be of interest to you:

International Co-Productions: Picking the Right Partners, Funds & Strategy for Success

As the world becomes flatter and technology brings us closer together, opportunities for international cooperation continue to abound. For producers or creatives looking to find or bolster their next indie project, there’s a huge amount of potential in joining forces with companies or teams from other countries and pooling your resources together, creating something larger than the sum of its parts. Forming an international co-production can give you access to more funding and financing opportunities, more access to locations, actors and crew, and more sales and distribution opportunities after the film is finished. But while international co-productions can reap great rewards, they also present unique challenges. After all, each country has its own set of rules and regulations, its own red tape, and its own processes for getting things done. Navigating this transnational world requires a set of skills and wherewithal that can be hard earned but is hugely valuable. International co-productions are becoming more common in both mainstream cinema and the indie space. But while it yields results, it’s not a science. Collaboration never is. If you have your sights set outwards and are interested in working across country lines to create your next film, be prepared for some unique hurdles. For one, how do you even get started? How do you find international talent or partners in the first place? And once you find them, how do you woo them into working with you? How do you manage financing and how do you make compromises that make all parties happy? After all, collaboration is challenging no matter what, but working with people in another country, people who might not even share the same first language as you, amps that challenge up to another level. Birgit Kemner is a French-German producer who has headed up successful co-productions for nearly a decade. All her productions have been selected and awarded in renowned festivals such as the Cannes or Venice Film Festival. Birgit was previously Head of Marketing and Festivals at the MK2 group and has worked on international releases of over 50 films directed by filmmakers such as Gus van Sant (ELEPHANT, LAST DAYS, PARANOID PARK), Olivier Assayas (SUMMER HOURS) and Gela Babluani (13 TZAMETI - Lion of the Future at Venice, Jury Prize at Sundance and European Discovery at the European Film Awards) as well as numerous international film retrospectives of directors such as Charlie Chaplin, François Truffaut and Claude Chabrol. Birgit is bringing her years of successful co-production experience exclusively to the Stage 32 community. Birgit will use her extensive background to walk you through every step of creating a successful international co-production. She will begin by discussing tips on how to choose good projects in the first place and how to identify the right partners for you and your vision. She’ll teach you how to network and attract partners, especially in international markets when you often have ten minutes or less to make an impression. Birgit will then go over the challenges of funding and the resources available, especially in European markets. She will then talk about strategies and tips for your transnational partnership to survive and thrive, including tools to communicate, effective contracts, cash flow schedule, and how to determine who does what when. Finally, Birgit will delve into steps to take after the film is complete to bring it to the international market, get it into festivals, and optimize both marketing and sales. Simply put, you will be learning from one of the best. Birgit will illustrate all of these points by using two of her own films as case studies, HUMAN CAPITAL, which played in competition at Tribeca Film Festival, and EL ARDOR, which was an official selection at Cannes Film Festival.     Praise for Birgit's webinar:   "Birgit gave me more information about international co-productions than I even knew existed. I now feel totally prepared and energized to tackle my next project" -James R.   "Great slides and great information!" - Marisé S.   "Awesome! Birgit covered the bases and inspired me to look outside the box." -Clint A.   "Very informative, helpful information and guidance to take our next step into making our film. Thank you!" -Anastasia C.

How to Finance Your Short Film - Budgets, Pitch Decks and Attracting Investors

Short films are all the rage. Not only are more and more film festivals accepting short films, but festivals dedicated to nothing but short films have become more popular than ever. Additionally, more managers, agents, and producers are looking to short films to find untapped talent and new ideas. So many successful filmmakers today, from Christopher Nolan to Damien Chazelle, have used short films as a calling card to showcase their skills and show the world that they were ready for the big time. But shooting a quality short film means raising some financing. And for many, this can be challenging. Allow us to help you out by showing you everything you need to know so that you can attract investors looking to get behind you, your unique vision and your work. One thing that many creatives avoid when putting together a short film is everything that goes into the business end. From determining and compiling a true and realistic budget to being able to tell their creative and financial story within a pitch deck to thinking about a distribution strategy and recoupment plan well before shooting, there is so much to think about toward getting investors in your corner beyond the creative. JT Molner knows a thing or two about raising funds for shorts and feature films. Although JT is a writer and director, he's been deep in the trenches in raising funds for his projects leaving no stoned unturned and nothing to chance. After raising financing for many successful shorts which caught the eyes of producers and talent, JT rolled up his sleeves and helped his producers raise financing for his first feature film, Outlaws and Angels, which was originally shot as a short film as proof of concept. The feature became an Official Selection at Sundance and was sold to Orion Films. JT will teach you everything he's learned from his decade of raising financing for his short films and other projects. He will dive into how you can determine your budget and how you can include that information and other pertinent material in a pitch deck that stands out from the norm and attracts investors. He'll talk about the benefits of private funding vs. crowdfunding (he's done both) and how you can gain support from individuals and the crowd. And he'll dive into distribution strategies and recoupment planning so that you can clearly and concisely explain to your investors your grand vision of how they are not only going to make their money back, but turn a profit! Added Bonus! You'll receive a pitch deck from JT's film OUTLAWS AND ANGELS which started as a short film proof of concept, and went on to be made as a feature, being selected as an Official Selection at Sundance and selling to Orion films!        Holy clarity! I've made so many mistakes along the way. Every short film has seemed like a struggle not worth reliving and now I understand why. These wounds were self inflicted. Thank you, JT, for not only (kindly) setting things straight, but for opening my eyes. I can't wait to get started on my next project. - Manford C.

How To Grow Your YouTube Audience And Have Your Film Reach Millions

Learn directly from Producer Michael Wormser, whose online distribution projects have reached over 30 million viewers! Never has there been a more opportune time than now for filmmakers to directly reach a global audience. YouTube has not only provided the mechanics to do so, but also provides the bandwidth, platform, and global audience - all at the low low cost of FREE hundred dollars! Yes, that's right, FREE. Thousands of people across the world are using this platform to earn a living telling their stories, creating content based on their vision and their voice… Now it’s your turn to help carry your message to the masses. Many people create wonderful YouTube channels that go unseen. Stage 32 is here to help make sure that doesn't happen to you! In this Stage 32 Next Level Webinar, your host Michael Wormser will teach you how you can harness YouTube to create your own network of content for your film and build a massive fan base. Michael will show you brick by brick how you can turn your film into tangible content, culminating that into a functioning channel, and ultimately helping you get to your target goals and have your film reach an audience of millions of viewers. Your host Michael Wormser operates Level 10 Films, a film and digital production company. Prior to that he served as Head of Production at Maker Studios, Executive Producer at BlackboxTV and recently partnered with YouTuber/Actor Joey Graceffa to produce the hit web series Storytellers, which has received over 6 Million views to date. Michael also produced the YouTube Movie Smiley, starring Shane Dawson and Toby Turner, that currently boasts over 30 Million trailer views, and the Hulu series Tease for Fox Television Studios.

Basic Principles of Financing a Film Between $1-$3 Million

Over recent years, the independent producing model has shown that films budgeted between $1-$3 Million have become a "sweet spot" for investors. At this budget you can typically attract and secure some star power, one important step toward increasing the odds that your investors will see a return on their investment. But this is just one reason why this budget range is attractive to many investors. There are many more variables at play which will help you raise money for a film or project in this price range. But first, you must understand some tried and true principles that will help you find investors, present your project in the proper fashion and lock them down for an investment.  Knowing how to raise money intelligently for films and projects with budgets between $1MM-$3MM can be your calling card toward making a life working in independent film. Simply put, those who understand the formula to the strategies and methods that can help your investors see a return get to keep those investors time and time again. And those investors can, and usually do, bring more investors if they're happy. While everyone says that raising financing is the hardest aspect of filmmaking, there are smart ways to find money that you may not have thought of, and there are also ways you can expand your dollars once you start raising funds for your project. In addition, there is a well-known group of professionals and creatives that have been working on films between $1-$3MM for years and it's important that you know who they are, how to approach them and what expectations are once you do.  Brad Hibbs Wyman has produced over 40 feature films in all budget ranges, including Monster starring Charlize Theron in her Oscar-winning role, Freeway starring Oscar-winner Reese Witherspoon and actor Steve Buscemi's directorial debut, Trees Lounge. Brad has learned all aspects of financing and the elements that are needed for a successful raise and he's going to bring his years of knowledge exclusively to the Stage 32 community.  Brad will teach the basic principles of motion picture financing for under $3 million dollar features which include: Rule #1 - “GET THE MONEY" Rule #2 - Always remember to “GET THE MONEY” Rule #3 - Never forget to always remember to “GET THE MONEY" If that gives you the insight into Brad's fun personality, then you're in for a treat with this webinar. Brad will teach you the common obstacles that get in the way of raising financing. He'll go over all the various types of financing: equity, private equity, pre-sales, GAP, tax incentives, deferred and crowdfunding. In addition, he'll go in depth on guidelines for your financial package and what you'll need for tax incentives, pre-sales, debt and domestic MG. He'll even go over your plan of execution including your investment proposal and what it looks like, completion and guarantor bonds and pitching your project. You will not only know the basics of how to smartly raise up to $3MM, but you'll also walk away with knowing the names of the players and the companies that are in this landscape, giving you an instant advantage to becoming an insider.  And if that doesn't make you feel great enough, Brad’s proceeds from this exclusive Stage 32 webinar will be donated to his favorite arts charity!   "Brad was great. I loved his style and how frank he was. Really appreciate his demeanor." - Robert G.   "It was one of the most amazing experiences. The most entertaining and true presenter I have ever come across." - Ranadeep B.   "Awesome experience - great learning opportunity and very well organized. I look forward to more." - Brien Gorham   "Brad brought the goods and the funny. And he removed my initimidation factor when it comes to approaching investors. Great webinar!" - Alyssa K.  

Creating and Marketing A Successful Short Form Digital Series for Streaming Platforms

While every writer dreams of finding a producer or network to finance his/her episodic series, most of us are not that lucky. However, that does not have to be the end of Your creative journey nor means a story doesn’t have an audience. This webinar will help empower storytellers and give them the knowledge and tools to circumvent the gatekeepers and create a successful short form series that can even make money. Award winning Indie writer/producer Caytha Jentis, the creator of the hit comedy series The Other F Word that stars Judy Gold and Steve Guttenberg and streams on Amazon, will share the secrets of her success on how she took an episodic concept and turned it into a top short form series that has reached over 1M viewers and has generated revenue and work for her. See more of Caytha's journey by clicking here. 

Common Hurdles in Film Pre-Production and Production and How to Overcome Them

At times, the complications that can arise in the pre-production and production processes seem to come out of nowhere. This is especially true when the best laid, most regimented plans concerning budget, cast, and the creative process are upended. Filmmakers are often left wondering about the root of these issues, and whether or not they could have been prevented. This webinar will address how to tackle common hurdles in pre-production and production when identified early on…and how to roll with the punches when you’re blindsided. Some of the most common issues that can plague productions result from a lack of planning. To this end, the importance of having a top-notch line producer for your project, thoroughly researching the professional reputations of your cast and financiers, and maintaining open lines of communication with your director and writer cannot be overstated. Entering into a project blindly, being unrealistic about shooting schedules and financial constraints, or a disconnect between you and a filmmaker will only bog down (or shut down) production. Bottom line: preparation and research will save you money and aggravation. And on the occasion that you’re faced with an issue out of your control (be it inclement weather on set or an MIA actor), an ability to adapt, problem-solve, and then move on is key. Bradley Gallo is the Chief Creative Officer for Amasia Entertainment, and a guest blogger in the Stage 32 community. Helmed by the former president and COO of Marvel Studios, Michael Helfant, Amasia has emerged as one of the top production companies in the industry today. Bradley and Gerard Butler are the producers behind the 2019 Official Sundance Selection THEM THAT FOLLOW, which was acquired by SONY, as well as films like THE CALL (Halle Berry, Abigail Breslin), and MR. RIGHT (Anna Kendrick, Sam Rockwell). Amasia Entertainment is a production, finance and management company based in Los Angeles. Amasia is currently in pre-production on FATE, written by Gary Whitta (ROGUE ONE: A STAR WARS STORY, BOOK OF ELI). Through Bradley's career, he has seen it all and knows how to navigate all hurdles on set.  Bradley will take you through the common pre-production hurdles you will go through when making a film including when you lose key elements like money, talent, your director or a location. He'll talk about how to communicate with representation for talent. In addition, he will go over on-set production hurdles you'll face, as well, including when a director loses control of a set, when an actor goes missing or dealing with difficult talent. He'll go over what happens when you run out of money while filmmaking, what happens when you get hit with unexpected fines and how to work with multiple producers and financiers on set. And, he'll even help you understand how to deal with issues out of your control like weather, injuries, and more.  This is an immersive deep dive into how to prevent problems not before they arise, but so they never arise so that your production stays on track, on time, on budget and with the entire cast and crew focused on the job at hand.   Praise for Bradley's Previous Stage 32 Webinars: "Bradley is no bullsh*t. He is real, down to earth and tells it like it is. He is proof that anything is possible if you put the work into it" - Stan S. "Bradley is creative in his approach and that's refreshing!" - Samantha R.   "Keep bringing Bradley back, please. He's one of the most honest voices I've come across in my 10+ years in the business." - Martin C.   "I could listen to Bradley teach all day. He's straight to the point, fun, and inspiring. He makes me believe anything is possible." Melanie L.

register for stage 32 Register / Log In