The Ultimate Guide to Succeeding on YouTube

Taught by Brent Kado

$119 $299

On Demand Class - For immediate download. Unlimited access for 1 year.

Start Learning

Please make sure you use the same email address as the one you use to sign in to Stage 32
apply Your coupon will be applied after you agree to terms below.

- or -

$119.00
TOTAL PRICE:
Overlay Icon

Stage 32 Next Level Education has a 97% user satisfaction rate.

Class hosted by: Brent Kado

YouTube Educator, Certified from YouTube Space LA

Brent Kado is a filmmaker, screenwriter and educator from Chicago, Illinois. Brent is YouTube certified from YouTube Space in LA and is up-to-date on the current inner workings of YouTube with certification to teach. In addition, Brent has written, produced and directed 3 narrative feature films, 2 documentary and a variety of short film and web series, some screening on Amazon. He has a management deal with Collab and formerly with Studio 71. Brent is the Director of the Chicago Independent Film & TV Festival and the Chicago Comedy Film Festival. "A Renaissance man." Jessica Herman, Chicago Sun-Times."Astute vision." Bryant Manning, Entertainment Weekly."Chicago’s film scene is evolving thanks to the independent endeavors of Brent Kado." Reel Honest Reviews Full Bio »

Summary

With YouTube changing frequently, it's important to understand the ins and outs of this global platform.  After taking these 4 sessions you will: 

● Develop the ability to conceive of, develop, and produce original and engaging YouTube content.

● Gain proficiency in uploading & posting videos to their YouTube channel.

● Display a working knowledge of YouTube’s best practices & strategies to help build an audience on the YouTube platform by measuring subscribers, views and audience engagement via comments.

● Demonstrate the ability to measure video performance via YouTube Analytics, including user engagement, view reports and demographics.

● Develop an individualized artistic voice..

● Illustrate the concepts of the YouTube auteur culture via exposure to a series of web videos spotlighting successful YouTubers who’ve built a sizable audience and presence on the YouTube platform.

● Participate in the user-generated content (UGC) by gaining understanding of the largest user-driven video content provider in the world successfully built on the user-to-user social experience.. Also, understand YouTube Anthropologically, it's culture as not only a video platform but as a search engine and social media site.

What You'll Learn

Session One

  • Overview of Digital Video Ecosystem
  • Introduction to YouTube Playbook Programming, genres and trends
  • How to make engaging and shareable videos Popular Channel Assessment

Session Two

  • Channel Building
  • Optimization of channel
  • Get subscribers
  • Channel Trailer
  • Optimization practices for videos SEO for video on YouTube
  • Descriptions, tags, titles, thumbnails

Viral, Organic, Earned Views Info cards, end cards, playlists

Session Three

  • Audience Building
  • How to get viewers and fans
  • Collaborating, community growth, video marketing What motivates viewers
  • How to keep them coming back
  • Overview of Copyright
  • How to use analytics for audience

Session Four

  • Monetization
  • Best practices for videos
  • How to make more money
  • Use analytics for monetization Advertising success
  • Cross platform creating and promoting Future of online video

About Your Instructor

Brent Kado is a filmmaker, screenwriter and educator from Chicago, Illinois. Brent is YouTube certified from YouTube Space in LA and is up-to-date on the current inner workings of YouTube with certification to teach. In addition, Brent has written, produced and directed 3 narrative feature films, 2 documentary and a variety of short film and web series, some screening on Amazon. He has a management deal with Collab and formerly with Studio 71.

Brent is the Director of the Chicago Independent Film & TV Festival and the Chicago Comedy Film Festival.


"A Renaissance man." Jessica Herman, Chicago Sun-Times.

"Astute vision." Bryant Manning, Entertainment Weekly.

"Chicago’s film scene is evolving thanks to the independent endeavors of Brent Kado." Reel Honest Reviews

Relevant Tags

Questions?

If you have a generic question about Stage 32 education you can take a look at our frequently asked questions section on our help page, or feel free to contact support with any other inquiries you might have.

Other education that may be of interest to you:

How To Deal With Difficult Production Personalities

Working in the entertainment industry means you’ll inevitably come across all different types of people – most of whom are passionate, opinionated and sometimes very stubborn. This will inevitably produce confusion, tension, drama, and tough choices all along the way. What to do when faced with the notorious “difficult” personality? What to do when you learn YOU’RE the one labeled as such? In this Stage 32 Next Level Webinar, you’ll learn how to spot the troublesome ones, be less troublesome yourself, and generally learn some important tools of the trade when faced with the difficult personality. Your teacher, Adrienne Biddle, has worked as a studio executive and independent producer producing dozens of movies, most recently Stephanie with Blumhouse Productions.  The goal is to teach all different types of creative people how to work better together so your project doesn’t fall apart in these moments of crisis.

Pro Tips For Producing A Winning Short Film

Every successful filmmaker has, at some point in their career, written, directed, and/or produced a short film. For filmmakers who are just starting out, a short film is the best calling card to showcase their unique talent and vision. It is important to remember that short filmmaking is different from feature filmmaking, with challenges unique to the process. Even so, producing a short film may seem daunting, but there are several key secrets to getting the most out of your project. This intensive 5-week course will give students the tools and techniques necessary to produce a world class short film. Each week will be dedicated to a different aspect of the short filmmaking process, including, concept development and writing of your short, budgeting and scheduling, understanding and drafting production agreements, pro-tips on directing actors, and how to get the most out of the post production process. Students are strongly encouraged to come with ideas for a short film, which will be developed over the course of the 4 weeks, so by the conclusion of the class, the should have a screenplay ready for production.

Masters of Craft: Michael Polish - The Indie Filmmaker's Toolkit: Maximize Your Resources, Creativity and Profits

To kick off your directing career with Roger Ebert calling your film "One of the best films of the year" you can pretty much be assured you're on a path to success. We are proud to present to you the director who has done just that - Michael Polish. After his Sundance darling Twin Falls Idaho garnered Roger Ebert's critical acclaim he has gone on to direct over 10 feature films including: The Astronaut Farmer, starring Billy Bob Thornton and Virginia Madsen Northfork, starring Nick Nolte and James Woods  The Smell of Success, starring Billy Bob Thornton, Tea Leoni & Ed Helms Hot Bot, starring Zack Pearlman and Danny Masterson Stay Cool, starring Winona Ryder and Sean Astin (Nominated for best feature at Tribeca Film Festival) Big Sur, an adaptation of the Jack Kerouac novel starring Kate Bosworth For Lover’s Only starring Stana Katic (CBS’s hit show Castle) 90 Minutes in Heaven, starring Hayden Christensen  Amnesiac, starring Wes Bentley The upcoming Sharon Tate biopic adapted from Greg King’s book Sharon Tate and the Manson Murders Michael will be teaching the 2nd installment of our Stage 32 Masters of Craft series - The Indie Filmmaker's Toolkit: Maximize Your Resources, Creativity and Profits. In this online event Michael will share with you how a professional director approaches a film from inception and carries it through to post-production including a discussion of available distribution options. The goal is to give you the agency to make your films without the necessity of the Hollywood studio system (though this information will be handy if that's your path as well). He will go in-depth about the director’s process from finding superior scripts and setting your priorities in pre-production to the challenges of running your set, leading your crew and balancing the demands of your producers. He’ll explain how to interact with everyone vital to your film’s success from producers and film executives to actors, cinematographers, and editors to get the best version of your film. Finally, Michael will share insider knowledge on effective methods to market and distribute your film that will give you the power to maximize your profits. From his experience writing and directing 10 feature films, he’ll share his war stories (like losing vital funding in the middle of a shoot) and his strategies for dealing with any obstacle that arises. You’ll be better equipped to deal with mishaps and avoid filmmaking pain points. If you want to make your film and you want to know where to start, how to proceed and how to ensure you walkaway with a masterpiece, this is the webinar for you! You’ll leave with a comprehensive understanding of what is necessary to succeed as an indie director and gain control over the direction of your career.

Product Placement: Friend or Foe?

Learn directly from David Paterson, Writer/Producer of The Great Gilly Hopkins (2016, starring Oscar winner Octavia Spencer, Glenn Close, Kathy Bates, and Julia Stiles), Disney’s Bridge To Terabithia and the Sundance Award Winning Love, Ludlow! In this Stage 32 Next Level Webinar, host David Paterson will explore the most underutilized financial element of both independent and studio feature films: product placement. David will start by covering the unregulated “wild west” period of product placement history and how it has become a very controlled, but still very accessible monetary element to filmmakers today. He will go in-depth about approaching companies to secure cash or “in kind” services, and how to make the most of the pre-production phase. He will explain the politics of “soft approach” techniques when dealing with companies and their “front door” approval representative, as well as back door access to companies and their product representatives. You Will Leave The Webinar Knowing: The different types of product placements (it’s more than just products!) How to secure product for your film. How to lose product from your film. Product placement for festival use vs. commercial release. How to utilize product placement legally and the ramifications of unauthorized use. Why pre-production is everything with product placement. From his wealth of experience writing and producing not only studio and independent films, but his award-winning shorts and documentaries as well, David will reveal the mistakes he’s made along the way. He will also share his friends’ (unnamed), and other filmmakers’, bone-headed choices that cost them money, product endorsements - or both! - so you can learn from them and avoid making these same missteps. David will also discuss the unique and clever choices he made with product placement that helped him make three feature films that all turned a profit. You will leave the webinar with a comprehensive understanding of how to maximize your efforts in securing product support and money for your next film project.

Indie Film Production 101

Learn directly from Kristy Maurer, VP of Development, who’s worked on Looper, Side Effects, and Academy-award nominated An Education. So you want to make a film but don’t know where to start – sound familiar? You have this great idea for a film. Or, you’ve found the script, maybe attached some talent, and are ready to get things in motion for production. But what are your next steps? How do you get from script to screen? What is the difference between pre, post, and good old regular production? What about financing? How do you market it? So many questions! Producing, and especially independent producing, can be very complex, and with so many options out there it’s sometimes hard to know what is important to know and what you can skip. Here is your one-stop crash course on Indie Film Producing - Indie Film Producing 101, if you will. Whether you’re producing the film yourself, looking for independent producers to bring on board, or have signed a deal with an independent production company, it’s important to know the steps involved in producing a film independently, no matter your role in the filmmaking process. Indie films are getting produced and distributed every day, and it’s time to learn how to take your vision for your film and make it a reality! Kristy Maurer is currently the Director of Development at Endgame Entertainment (Looper, Side Effects, An Education) and has worked in a wide variety of production positions for film and TV. Having worked on network shows, such as Friday Night Lights to independent films, such as Elvis and Annabelle, starting Blake Lively, she knows the ins and outs of producing and can help you learn all you need to know to get your film produced and made. In this Stage 32 Next Level Webinar, Kristy will walk you through every step of the production process, from where to start with the script, to creating production plans, to marketing, even adding in case studies of independent films in the past few years that have made a profit and how they did it. This will be your go-to guide for all things Indie Film Producing and give you a great foundation for understanding the process of production on an Indie scale.

The Truth about Directing: Surviving and Thriving in the Film Industry

Director Qasim Basir exploded onto the Sundance scene with his film A BOY. A GIRL A DREAM with a standing ovation and a whirlwind resulting in a theatrical debut. With a film that not only takes place in once location, but a single shot, Qasim proved that he is a talent to be reckoned with. Prior to his Sundance debut, he was nominated for the NAACP Image Award for his film MOOZ-LUM, starring Nia Long, Evan Ross & Danny Glover, and premiered at the LA Film Festival with his film DESTINED starring Jesse Metcalf, Cory Hardrict and Margot Bingham. He's chosen theatrical and VOD releases and has learned a lot along the way. There are many different ways to become a director, from film school to being self-taught. In this exclusive Stage 32 Next Level Webinar, we will dive into Qasim's own journey of becoming a director and discuss how you can figure out the best route for yours. People will tell you many different things in this business, but none is better than when you find what's actually right for you.

register for stage 32 Register / Log In