Video Strategy Is My Profession. Storytelling Is My Obsession.
I help my clients use technology to forge meaningful connections with their customers, or in the case of my Family Legacy Films, with their loved ones.
[[ What I Do + Who I Serve ]]
I help purpose-driven, mission-focused, values-centric companies connect with the right audience to generate more leads + increase sales with story-driven video strategies. I work with established individuals and companies who understand the importance of video storytelling to build emotion-based connection, boost brand equity, and increase sales.
I also lead video strategy workshops and take on a limited number of consulting engagements each year with creative agencies and marketing professionals.
[[ What I Believe + How I Work ]]
I'm not in the business of making videos, I'm in the business of making purpose-driven companies better off by delivering results that increase the value of their business.
A ton of work goes into planning. Then I execute with a small and intentional team to leverage the compelling nature of the documentary film experience to build audiences + increase sales through emotional engagement.
"I believe in transforming traditions, speaking truths, sharing struggles + triumphs, and building connection through story. In everything I do, I look for the human element—that thread of connection that bonds us all together. Video is a stellar way to build connection by identifying and communicating through shared values. I help forge these connections by opening channels of communication with story-driven video strategy." ~Danielle McClennan
Name: Danielle McClennan
Lives in: Asheville, North Carolina
Company: Scratch Made Media
Occupation: Director, Producer, Filmmaker and Marketing/pr