Catherine Keithley is the Vice President of Current and Development at Brian Graden Media. She produced Season 1 of INSTANT INFLUENCER with James Charles for YouTube Originals, Seasons 1 - 4 of ESCAPE THE NIGHT for YouTube Originals starring Joey Graceffa, the hour special also for YouTube Originals BAND TOGETHER WITH LOGIC and season 1 of MS. T'S MUSIC FACTORY for Lifetime. She's sold and developed a number of shows for BGM at various stages of development, casting, presentations, and pilots for networks like Lifetime, NBC, BET, POP, E!, Bravo, GSN, A&E, Fullscreen, & YouTube Originals.
Before joining BGM in 2013 as the first development hire, Catherine was a Development Associate for Ellen Rakieten (Executive Producer for THE OPRAH WINFREY SHOW) & Tom Forman (Executive Producer for EXTREME MAKEOVER: HOME EDITION, THE GREAT FOOD TRUCK RACE & CATFISH: THE TV SHOW) at Ellen Rakieten Entertainment, a division of RELATIVITY TELEVISION (now Critical Content). During her time at Relativity, she helped develop shows like the Emmy Award winning, TRISHA'S SOUTHERN KITCHEN (Food Network), HOLLYWOOD GIRLS NIGHT (TV Guide), HIDEOUS HOUSES (A&E), TEEN TROUBLE (Lifetime), CELEBRITY DISH (Food Network) & PRETTY WICKED MOMS (Lifetime).
Catherine started her career in talent management at The Collective Management Firm (now Studio71) in Beverly Hills. She was an executive assistant to a leading talent manager and handled day to day scheduling for clients like Michael Kenneth Williams, Margarita Levieva, Wilmer Valderrama, Eliza Dushku, June Diane Raphael, Cat Deeley, and Katherine Waterston.
Catherine holds a B.A. in Cinematic Arts & Communication from the University of Southern California.
Catherine specializes in Reality, Variety, Crime Docs, Game Shows, and Unscripted Shows of All Genres with Strong-on-camera, Credible Characters for TV and Digital/Streaming. Please no narrative projects.
Pitching unscripted content is different than pitching scripted material. We recently spoke with Catherine for some insight into what she likes to see in a reality pitch:
• "Reality needs credible characters with big personality like Abby Lee Miller, Anthony Bourdain, Rob Dyrdek - they set the bar. A good example of a character Stage 32 brought us a couple months ago was Chef Ian Sherlock, he is a strong, credible chef who definitely has hosting chops!"
• "Think ahead of time who the right buyer is... does your show belong on History channel or Freeform? VH1 or Lifetime? This helps make a pitch stronger if you have thought this through."
• "Any show with existing footage or a sizzle reel is a big plus. Materials shows you have thought out what an episode looks like, what TV moments are, the format, payoff, etc. Television is a formula, and it's important you know their formula before pitching us if possible."
NOTE: to submit a sizzle reel or show deck/bible before you pitch, please reach out with advanced notice to firstname.lastname@example.org
Before joining BGM, Catherine was a Development Associate for Ellen Rakieten (Executive Producer for "The Oprah Winfrey Show", "The Big Give", and "The Marriage Ref") & Tom Forman (Executive Producer for "Extreme Makeover: Home Edition", "The Great Food Truck Race", "Catfish: The TV Show") at Ellen Rakieten Entertainment, a division of Relativity Television.
Tips on pitching to Catherine Keithley
Within 15 minutes of your scheduled pitch, the exec will reach out by Skype or Phone. Your pitch session will last approximately 8 minutes.
Written Pitches will be no more than 2 pages submitted as a PDF or WORD document. Any written pitch uploaded past the deadline will not be shown to the executive and will result in a non-refundable forfeiture of your pitch.
Within 3-4 weeks of your pitch session, you will receive a Pitch Scorecard on which the exec you pitched will provide pitch feedback and note if they are PASSing, or would like to REQUEST your material.
If you are requested, you will be notified via email with further instructions. The execs will have 2-3 months to review your material and note if they are PASSing, or would like a MEETING. If a meeting is requested, we will introduce you via email.
Please understand that these are working executives, and their schedules are subject to change at a moment's notice. We always strive to give you at least 24 hours of notice if a session has been cancelled, and we will recommend another executive for you to pitch your material to.
Need help with your pitch?
Download the Stage 32 Pitching Guidebook
Questions or Concerns?