Pitch ​Catherine Keithley (Wednesday, December 13th 2017)

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Pitch ​Catherine Keithley

Catherine wants to hear your pitch for all kinds of new reality/variety shows, crime docs, original game shows, and unscripted shows of all genres with strong-on-camera, credible characters for TV and Digital/Streaming formats.

 

 
BGM produces Escape the Night
, a scripted hybrid murder mystery hosted by influencer Joey Graceffa

  


 Pitching unscripted content is a bit different than pitching scripted material. We recently spoke with Catherine to get a bit of insight into what she likes to see in a reality pitch:

  • "Reality needs credible characters with big personality like Abby Lee Miller, Anthony Bourdain, Rob Dyrdek - they set the bar. A good example of a character Stage 32 brought us a couple months ago was Chef Ian Sherlock, he is a strong, credible chef who definitely has hosting chops!"
  • "Think ahead of time who the right buyer is... does your show belong on History channel or Freeform? VH1 or Lifetime? This helps make a pitch stronger if you have thought this through."
  • "Any show with existing footage or a sizzle reel is a big plus. Materials shows you have thought out what an episode looks like, what TV moments are, the format, payoff, etc. Television is a formula, and it's important you know their formula before pitching us if possible."
    • NOTE: if you would like to submit a sizzle reel or show deck/bible before you pitch, please reach out with advanced notice to assistant@stage32.com

 

Catherine Keithley is the Director of Development at Brian Graden Media (BGM), headed by Brian Graden - the former President of Entertainment at MTV, President of Logo, and the executive producer that helped make "South Park" into the cultural phenomenon it is today! BGM went on to make a splash in the unscripted market with major successes like YouTube Red's Streamy Award-winner Escape the Night, Pivot's Emmy Award-winner "HitRECord on TV", Logo TV's "Finding Prince Charming" and"Gay Skit Happens", E!'s "Men of the Strip", and MTV's "Todrick".

BGM had a very exciting summer this year. They launched Escape the Night Seasons 2 on YouTube Red in June, a scripted-hybrid modern day Clue series starring Joey Graceffa, Liza Koshy, Justine Ezarik, Tyler Oakley, and more. The first episode hit 4 million views in just 48 hours! Then, in August, BGM premiered "Gnarkats" on Verizon's Go90/Rated Red - a new version of "Fantasy Factory" meets "Jackass" starring Bo Mitchelll, along with "The Disappearance of Natalee Holloway" - a true crime investigative series as part of Oxygen's big crime re-brand.

 

Before joining BGM, Catherine was a Development Associate for Ellen Rakieten (Executive Producer for "The Oprah Winfrey Show", "The Big Give", and "The Marriage Ref") & Tom Forman (Executive Producer for "Extreme Makeover: Home Edition", "The Great Food Truck Race", "Catfish: The TV Show") at Ellen Rakieten Entertainment, a division of Relativity Television.

 

Credits include:

Catherine KeithleyCatherine KeithleyCatherine KeithleyCatherine Keithley

Tips on pitching to ​Catherine Keithley

Guidelines

  • You may only pitch ONE project per reservation. Execs are looking for projects they can develop, NOT portfolios.
  • You should have a completed script available upon request for the project you pitch.
  • Do not reach out to the executives unless directed by Stage 32. They do NOT accept unsolicited material or appreciate being cold-called/emailed by strangers.
  • Missed reservations are not refundable and will not be rescheduled.

Live Pitches

Within 15 minutes of your scheduled pitch, the exec will reach out by Skype or Phone. Your pitch session will last approximately 8 minutes.

Written Pitches

Written Pitches will be no more than 2 pages submitted as a PDF or WORD document. Any written pitch uploaded past the deadline will not be shown to the executive and will result in a non-refundable forfeiture of your pitch.

Scorecards

Within 3-4 weeks of your pitch session, you will receive a Pitch Scorecard on which the exec you pitched will provide pitch feedback and note if they are PASSing, or would like to REQUEST your material.

If you are requested, you will be notified via email with further instructions. The execs will have 2-3 months to review your material and note if they are PASSing, or would like a MEETING. If a meeting is requested, we will introduce you via email.


Please understand that these are working executives, and their schedules are subject to change at a moment's notice. We always strive to give you at least 24 hours of notice if a session has been cancelled, and we will recommend another executive for you to pitch your material to.


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