I am no cinematographer so my question, although practical in terms of anticipating shooting my first feature, is purely out of curiosity and based on what I've read. The basic question is: Why do I need to shoot 4k?
It seems like 4k has just kind of blown up over night, with all kinds of ridiculously expensive options in the DSLR world, as well as cinema cameras, etc. But are any of the networks that we are trying to (as filmmakers) even set up for broadcasting 4k? Isn't it true that most VOD sites that we will be selling to are only demanding around 2.5k, Full HD, etc.?
Again, I am not a cinematographer, and I will be hiring soon to produce my own feature, so some brutal honesty will be greatly appreciated. Thanks :)