I love these breakdowns to help us up our visual game. They mention finding a WTF moment is part of improving, as is building up those three key images. Also, PRE-VIS LIGHTING SET-UPS! LOVE IT!
What did you dig? What did you learn? What music videos have you worked on and did they blow your mind?
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Well I've done a couple of music videos and it's funny because around here the leading point with artists making a music video is if they can do it for cheap or even less. On the other end music producers try to exploit you and try and talk you into working for free because it's good for your career. I've had this happen.
But the funniest thing last year was when music producer and manager of a band tried to tell me that I'm looking at the music video too much as a movie. That I don't need to spend so much time thinking about how to tell the story around it but just shoot a bunch of stuff and then just edit it. He was saying basically the exact opposite of what they said in this video.
In the last music video that we shot (which is not out yet) I wanted to try some new things one was a camera movement that I've been itching to try and I'm glad it worked out great and the other was something that a bunch of people told me that I shouldn't do because it's not going to work and it will come out bad. The thing was I wanted to tell the story in a non linear way so that the the middle of the story showed up at the beginning and then the beginning of the story showed up somewhere in the last two thirds of the video. I'm really happy both of these two things worked out.