Composing : Cost efficient promotion by Rob Mossotti

Rob Mossotti

Cost efficient promotion

It seems to me probably the biggest challenge in this business is promoting yourself in a cost efficient way. It seems that most any site that promotes your work requires a fee which is not to be unexpected. However if your promoting through more than one site these fees can add up quickly. Not to mention retainer fees. I want to get poeple's opinion on this. What do you think is the most cost efficient and effective way to make sure your music is heard by the right poeple and to reach a larger audience? Or is this a mute point?

Amanda Toney

Hey Rob, you should check out this article. While it's mainly about how to use social media for crowd funding, promotion is definitely as aspect of that. http://bit.ly/VFnVqk. You should also check out the most recent On Stage with RB. He goes over how to effectively network and promote yourself on social media, which is free. You can find this in the Education section on the menu bar. We also have a Stage 32 class coming up all about how to develop and online distribution platform for little to no overhead. Again, not totally what you're looking for but will probably have some overlapping advice. You can find this in the Education section as well, under Stage 32 classes. Hope these help you!

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