I have been thinking a lot about whats going on with the social media and the coming (already here!?) generation of youtube stars. I wanted to get your thoughts as a film-making community on what you see as particularly interesting or even lacking with todays produced content. I myself think the type of content is very limited due to the nature of the media. Most youtube clips end up being less than 15minutes due to the limitation on the number of people and time involved in making this content. The actor is usually undertaking various roles: editing, screenplay, post production, etc. Shouldn't this be split across multiple roles and people in an ideal world? Would that make sense?