Distribution : IMAX/Netflix changing the disto rules of Hollywood? by Richard Koman

Richard Koman

IMAX/Netflix changing the disto rules of Hollywood?

From Seeking Alpha: The long-established window for feature films established between Hollywood studios and theater exhibitors will crack in a major fashion next summer when Netflix (NFLX +1.1%) and IMAX (IMAX +0.7%) jointly release a film online and through the large-screen IMAX format. Though media analysts think theater chains will continue to bristle over the game-changing initiative - and for now IMAX says it will let exhibitors control the films that run on IMAX screens - IMAX sits in a powerful position in the future if it wants to play hardball. "Netflix already changed the TV business in a very, very significant way. The movie business is teed up next," says BTIG's Rich Greenfield on the development. Netflix and Weinstein are collaborating on a number of projects, several of which could turn into straight-to-streaming feature films. What to watch: Hollywood studios (LGF, SNE, VIA, CMCSA, DIS) could be the ones to have the final say on if the feature film window model is adjusted.

Richard Koman

So this answers the above question: HW will not accept nonexclusive theatrical distributions. Cue Netflix v Hollywood titles: http://deadline.com/2014/09/amc-entertainment-theaters-oppose-crouching-...

David Andrade

The Seeking Alpha article was great. The the truth is, the audience tastes are moving all around. The studios will go where the dollars are being earned.

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