Distribution : Most-watched new films in 2025 on streaming in the US, in first 14 and 28 days of release (Nielsen). by Pat Alexander

Pat Alexander

Most-watched new films in 2025 on streaming in the US, in first 14 and 28 days of release (Nielsen).

Some of these leaders are surprising.

Happy Gilmore 2 cost $150M which seems like a deal, considering Electric State cost double and had 1/3 of the viewership / was panned/forgotten within minutes.

Movies like Happy Gilmore 2, Back in Action, Nonnas (great movie), Havoc, and Kinda Pregnant look to be a sweet spot for Netflix. Familiar faces (Sandler, Fox/Diaz, Vince Vaughn, Tom Hardy, Amy Schumer), not too pretentious or hyped, easy to follow, and unfortunately don't require full attention (second screen alert!)

Tyler Perry's loyal fanbase is still alive and well.

Also, makes you wonder about Frankenstein and Wake Up Dead Man. Can’t help but think theatrical runs would’ve been beneficial for those tentpole style films. Think either could’ve broken even in theaters, but settled for pennies on the dollar and less viewership than Madea’s Destination Wedding.

Kraven the Hunter lends credence to the continued popularity of Sony's Spider-Man Universe. Last year Madame Web was the most-streamed film on Netflix in its opening-week as well.

What do you think are the positive or interesting signals from these figures?

Maurice Vaughan

I saw Frankenstein and Wake Up Dead Man, Pat Alexander. They're incredible! I also saw other movies on the list like Havoc and A Minecraft Movie. Incredible movies too! I think it's interesting that a sequel to a movie that came out in 1996 is #1 on the list.

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