Distribution : Rise of the New Marketing, a new documentary by the Content Marketing Institute by Dimi Nakov

Dimi Nakov

Rise of the New Marketing, a new documentary by the Content Marketing Institute

Technology has changed the game. Consumers can ignore advertising and marketing at will. To break through the clutter, brands need to tell remarkable stories worth listening to and become the media in the process. Rise of the New Marketing, a new documentary by the Content Marketing Institute, is the first comprehensive film of its kind for the industry. It explores the evolution of content marketing through the eyes of the world’s biggest leading brands such as Red Bull, Kraft and Marriott; and marketing influencers, including Joe Pulizzi, Ann Handley, Scott Stratten, Jay Baer and more. https://www.youtube.com/watch?v=dBnpr3pkFlk

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