We're doing a documentary film on a fascinating American woman (who died in 1933). How much should we charge for a product placement? We're currently in production. Thanks!
Financing / Crowdfunding : A sponsor wants product placement in our film. What do we CHARGE??? by LindaAnn Loschiavo
A sponsor wants product placement in our film. What do we CHARGE???
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Advertising costs are based on how many people will see the advertising (CPMs). A 30 second commercial shown during the Super Bowl costs millions of dollars. CBS is able to demonstrate that over 100 million people watch the Super Bowl. A 30 second commercial on a local TV station might only cost thousands of dollars because only a few thousand might see it. So the question of a fair fee is highly dependent upon your distribution pattern. The fee for the placement is directly related to the value of the placement.
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Regina, you are a font of knowledge & Stage32 is lucky to have you here! THANKS for your time.
Here's an article which will shed a little more light on product placement: http://articles.latimes/2011/apr/21/entertainment/la-et-greatest-movie-2...
Erik: Thank you. However, I went to the link -- and I only got a page error. :-(
LindaAnn, sorry about that. I just clicked on the same link and got the article instantly. Under "Pom Wonderful Presents".