Financing / Crowdfunding : Cost of a commercial??? by Tammy Wheeler

Tammy Wheeler

Cost of a commercial???

I need yalls professional input, what goes into making a commercial and what in the ball park would say a commercial for a hamburger place run about? and airing it, how does that work? Thank you for your assistance in this learning experience.

Gemma Middleton

Is it for TV or online?

Tammy Wheeler

I would say TV. I will be trying to convince a very large company to invest in a film project. I know how big companies sponsor or invest in films and their product or service in somehow featured in it. I am unsure how to approach this. My thinking was compared to X number of dollars spent for a one time commercial, for your investment into this film you could get repeated exposure over time. Any help would be greatly appreciated. I am familiar with both the investing company and the film, and I know that both would benefit from this venture.

Gemma Middleton

Hi Tammy. So you basically want a big company to invest in a film for a project you know about? Sorry if I'm missing something but why would you need a tv commercial for this? Wouldn't a good sales pitch be good enough?

Tammy Wheeler

Hi Gemma thanks for your help... This is what I am trying to accomplish is a good sales pitch. I am not making a commercial but was wanting to use the cost factors as a way to show the benefit of a larger investment. Limited exposure vs repeated exposure, This is why I am not a writer things sound so much better organized in my head. I just cant get them in writing.

Gemma Middleton

Welllll, I happen to be a writer, and a good one...hehehe! Also, I've just found a company who is sponsoring me on all my future projects, primarily for publicity but later for a financial return. I've sent you a network request so we can email and talk some more in private. Look forward to hearing from you.

Tammy Wheeler

Great, thanks.

Mark Ratering

Tammy anyone who would give a price without a script is a hustler. Film video? Length?? so many questions ..so little time.

Gemma Middleton

@Mark, Tammy is not actually wanting a commercial. She needs a professionally written business proposal. Crossed wires re what is requested and what is actually needed. :)

Regina Lee

To get a handle on why a brand might invest in branded entertainment over advertising, start by Googling that topic and reading articles such as this one: http://contentmarketinginstitute.com/2014/04/powerful-brand-storytelling...

Tammy Wheeler

MARK ---, Thank you, I will keep you in mind if I need a commercial, I am trying to pitch a movie to a large company and trying to get them to invest in it, I need guidance, I am actually a set medic, but have some projects i want to help come to life, Because I really believe in them and those behind them. GEMMA-- Thanks I am glad you can translate whats in my head to what needs to be said. REGINA - I will look into those, Thank you.

Gemma Middleton

You are more than welcome Tammy. Here is a link for you to one of my freelancer pages, so if you want to jot down the basic facts for me and would like me to help with the proposal I'd be more than happy to do so and we can get the work done professionally via my freelancer account. https://www.upwork.com/freelancers/~01a71e0f5295b38d8c

Regina Lee

Btw, you will probably have to demonstrate a proven distribution plan and release pattern so you can show this potential investor how your film (and their product) will be seen. It's easy for a studio to offer product placement because the studio is also the distributor, and the studio can say "We have the exhibitor relationships to guarantee a wide release in over 4000 theaters on July 4th, 2016, and your Toyota Prius will reach x millions of potential consumers." You might be talking about product placement or branded content. In either case, a distribution plan will likely be necessary to convince a brand to invest in your movie or to offer to give you their product for your use.

Regina Lee

And if you take brand investment to an extreme: http://www.imdb.com/title/tt1743720/

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