Financing / Crowdfunding : Re-launching a Crowdfunding Campaign by Martin Reese

Martin Reese

Re-launching a Crowdfunding Campaign

I have done two Kickstarter campaigns for a film project. Both failed. I have an idea of why both attempts failed. Would you try again or the same platform? Would you try on a different platform or would you just try to crowdfund a new project? Thanks for any advice.

Lee A. Eide

I have had no success with either Indiegogo or KICKSTARTER. So maybe I'm not the ideal person to take advice from but for what it's worth, I would launch a campaign for whatever project you are most passionate about. If one platform failed, I would try another. My play's crowd-funding campaign launched four days ago. It is a Wal-Mart musical farce. The goal is to stage the play locally (Red Wing) and see where it goes from there. Is it the funniest musical ever? Well not yet but after we fill out remainder of the cast and stage the production, it's very, very possible. HTTPS://

Martin Reese


Stage 32 Staff - Julie

Hi Martin - we have a fantastic advanced master class coming up about this: Also, if you go back through some of the On Stage With RB webcasts, there is plenty that has been discussed about crowdfunding:


Martin do you have a link to a campaign? I haven't launched one yet but I have been doing research for over a year and I met with an awesome consultant a few days ago. If you like I can take a look and give you my two cents.

Martin Reese

Thanks, T. Huff. Any advice would be appreciated. Here is the site.

Sue Lange

I don't think it matters if you change platforms, but there are better platforms out there. Beyond that, though, the trick to crowd funding is to put the time in. You don't need the platform so much as the dedication to the effort. You don't need a platform at all, as long as you're going to dedicate your life to getting the money. It all boils down to you constantly haranguing people for money. The platform only makes it easier to organize that. On the other hand, there are lots of people out there that might want to donate to your project but are afraid to send money to a site on the Internet. Yes, there are people out there that want to have nothing to do with the Internet. And they have money and they might want to give it to you. Kickstarter et al. are going to be no help whatsoever with that crowd.


No problem Martin, It looks like you put some time into your video and it looks pretty good. How long did you get the word out and prep people and your inner circle about your campaign? There are a few free landing pages design sites. You want the landing page to collect emails. Emails are gold. Since you already have a video you can embed the video on your page. I am working on my campaign video so I have a animatic concept trailer on my landing page. ( Now if you're not a web designer or tech savvy, you can hire some one on to design your landing page then hire someone else to put it on the web for about 40 bucks. I spent 35 on my page and I am going to update it in a few weeks. It looks like you have done your homework and the layout of your page is solid. I was told by my consultant to make sure to highlight the rewards and press coverage of me and my team with visual cues. It could be reels of past work, festival reefs, logos from press coverage, etc... Make sure to add some visual cues to your bios in a way to cut out some of the text. On a personal note I don't donate to short film campaigns. Because I have made so many short films and have worked on short films in and with all of the "success" of those films, none of them has advanced our careers. The cost of producing a film is so much cheaper than when I was making film after film. Also, I think you goal is to high for a personal short film. Finally, many people are raising 5k and up to make a feature so why would I donate money for an expensive short that money can't be made off of? That's all I can think of for now. I hope I was able to help. -T

Martin Reese

Thanks for the advice everyone. T. Huff I would like to contact you sometime to talk more about short vs feature. It is something I am struggling with.


For sure man hit me up any time!

Steven Harris Anzelowitz

Martin- I had the same problem but I was on Indiegogo which did not charge any up front fees. That said I have since learned from articles on the matter including one by our own RB(which is how he got S32 started). You have to crowd source first. Get a community involved and interested in your project first. Then after a period of time and you have built a community of followers you then run a crowdfunding campaign. I also have found the book "BANKROLL"-- how to fund your independent film" by Tom Malloy very helpful. Best of luck.

Martin Reese

Thanks, Steven.

Matthew Cornwell

I successfully ran an indiegogo campaign (, but did a ton of research ahead of time. Too much info for one post, but here's something most failed campaigns I see don't do: You have to make me believe I'm going to be left out if I don't contribute. Too many campaigns ask or beg for money. You need to show me how awesome your actors are, how passionate you are, how awesome your DP is, your editor, etc. I need to feel like you're doing ME a favor by offering me a chance to join your team. The second a campaign "pleads" for money, I have pretty determined I'm not going to contribute. The problem is they seem desperate, and I question whether the finished product will be something I'M proud to be a part of...

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