Financing / Crowdfunding : Seth Godin: The tribes we lead by Jacob Whitley

Crowdfunding is really starting a movement. We can't just through our projects down people's throats because that what everyone else does and it's white noise. We need to get people talking about our projects because they are unique and different. Word of mouth is the number one tool to sped an idea. http://www.ted.com/talks/seth_godin_on_the_tribes_we_lead