It seems a dozen French theatres will be showing advertising before the curtain goes up? Do we want this? Trailers and advertisements will be shown. Cash strapped theatres feel they are forced to do it. Yet this will surely cheapen the theatrical experience. I only see movies after the trailers and advertisements as I choose not to see spoilers and don't like them. In London however, theatre prices have risen astronomically. Will it happen in the West End to prevent them rising further?How does everyone feel about entering a theatre and instead of the expectant hush we get discordant sounds?