I've been researching and having a play with Amazon keywords and have managed to get in the top #100 for my children's book #BadPaw for a particular category. Whether or not this will bring any kind of revenue is something only time will tell... Do you go back to revise your keywords?
I don't believe keywords help you get into the top 100. That would be sales and reviews I'd imagine. You could have focused on specific categories - that can make a massive difference to your showing.
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I occasionally play around with keywords to try to get more exposure to readers searching Amazon for books But what David says is correct. You got to the top 100 because you had a number of book sales. Another factor is what category and subcategory your book is in. My milscifi novel Polar Melt got into the top 100 for the category sea adventures, or something like that, because I had a bunch of sales all at once and it wasn't a crowded category.
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yes every week you should look at your keywords and cull the ones that are underperforming or costing you money.
Thank you very much, everybody, for your feedback, and apologies for the delay. What projects are you on?