I was watching a documentary a few days ago that explored the amount of data Facebook has on people and how effective it is at using that data to target individuals and thus advertise more directly to them, based on those individual "likes" and experiences.
From what I researched on the internet, which probably isn't the best place to look, most people said Facebook advertising was ineffective but the way the documentary presented it suggested that if used to specifically target people it could have a dramatic effect.
I'm about to give it a limited-cost run this weekend coming but wondered if anyone here had specifically used targeted advertising on Facebook (or elsewhere, if so, where?) and what results it garnered.
Thanks in advance.
David E. Gates.