So I wanted to get a sense of how you balance creativity - (The imaginative side of storytelling) with marketability - (How well the story you want to tell resonates with current audiences, trends, sentiments, etc.) when it comes to screenwriting?
I delved into the world of art before I got into marketing & social media. I definitely had an idealistic art-school mentality for a while. I had a passion for creating but no head for business. But as I've been establishing myself in the latter for a few years now, I realize that not fully considering the marketability of old film projects (or other projects) as a whole definitely hurt them.
So I wanted to ask about your own approach:
Does marketing figure at all in your screenwriting?
How do you define marketing when it comes to film - Is it just about digital marketing footprints/distribution, or - Is it also about the actual content of the screenplay and the events therein?
Do you just write the story that you feel is dying to be told without any regard for 'marketing'?
Do you leave the marketing work to whatever film production wants to pick it up?
Or do you conduct marketing research on your topic prior to writing your screenplay?
I'm very interested to hear your thoughts.