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This is so cool - Thank you for sharing!
After researching this article, it appears that the form of the horror has to fit in with the audience's expectations. I'm guessing that warlocks just don't push the right buttons - in the way that vampires and zombies do. The question for the writer becomes do I follow a trend that sells, or do I explore new avenues? I have no answer for this.
If I could share a cool little vampire short I directed. Pokes a bit of fun at Twilight fans :) https://vimeo.com/87087444
How to make a zombie - infect with ophiocordyceps unilateralis. There's far more scope and originality in the horror genre than these monsters. Besides, 'Twillight' was hardly a horror . . . Check out the Babadook . . . In reference to Blade, David Goyer was aware of the conundrum of infecting everyone and turning them into vampires. His solution was huge warehouses of bodies kept in suspension and harvested for blood.
Eoin - I can only report on research as it's published. Agree, that there is more to horror than this, but, most do fit into certain categories.
I actually find the zombie craze disturbing: seems like an excuse to hunt large numbers of humanoids and slaughter them. There is a bloodthirstiness there which I find alarming. I do have a few minor zombie plots in my horror blog, but I use them more satirically. I actually use a large variety of demons and ghosts. I think there is nothing scarier than creepy children possessed (or seemingly possessed) by evil.