Transmedia : If Big Media wants to thrive in the digital era, it needs to remember its past and move beyond its present. by Debbie Elicksen

Debbie Elicksen

If Big Media wants to thrive in the digital era, it needs to remember its past and move beyond its present.

Every few decades, the media industry experiences a generational shift in infrastructure. We’re in the midst of one right now – only there’s a key difference: this shift isn’t about physical transmission assets or distribution bandwidth, it’s about attention. Thanks to Krishna Stott of Bellyfeel for posting this on his Facebook page. http://redef.com/original/attention-infrastructure-how-big-medias-presen...

Royce Allen Dudley

Big Media is failing, as the spread of attention is already a massive problem for creatives to monetize their work, and for so many platforms to survive to maturity. Time will tell... very soon.

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