Transmedia : Terminator Genesis - an IN THEATER game by Jonathan Kramer

Jonathan Kramer

Terminator Genesis - an IN THEATER game

This is a perfect demonstration of how major studios realize the HUGE benefit of immersing the audience BEFORE the movie begins or to build a larger fan base for those that don't even go to see it: http://goo.gl/CeQ0Fn

Select theaters will feature an interactive Terminator Genisys game before the movie starts
Select theaters will feature an interactive Terminator Genisys game before the movie starts
It's normally frowned upon to have your smartphone out in a movie theater, but not if you're going to see the new Terminator Genisys movie next week. Paramount has just announced that it's releasing a…

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