OTT & Transmedia : The Transmedia Playbook by Debbie Elicksen

Great Debbie.. BTW, the transmedia franchise launched by 42 Entertainment 15 months prior to the release of "The Dark Knight" was called "Why So Serious" . I know since I was one of the 15 million participants and LOVED it! And as you also know it was focused on the Joker's tribe which as we know, had much to do with the success of the film. The whole Gotham storyworld while super hero in nature, is something very expansive akin to the other analogy you mention with the poem of John McCrae. Personally I look at the linear story as the air that can fill the balloon that expands the storyworld into other platforms, merchandise, etc. ".. and that's all I'm going to say about that.." ~ Forrest Gump :)

Of course, all one has to do is put the Batman, Spiderman, or Marvel stamp on a project and it will likely automatically generate a buzz. The real work comes in when the smaller, lesser known projects push their story out, but with transmedia platforms, it levels the playing field so anyone can create a similar buzz. It would be by accident if it went to the same level as The Dark Knight, but still, if gets people talking about the project, who cares?

Absolutely.. this is our intention for our projects which in my eyes, requires a level of innovation and out of the box thinking.

Michael Berkeley, you are a spammer.

lol... there's one in every comment section. Story is everything. Poorly constructed story can make money, but it can't ignite the imagination of your audience... except to get them thinking how it COULD have been good. But that line of thought won't bring them back for more.

Looks like Michael was disabled :) In my humble opinion it's all about the experience which emotionally drives the audience to move to the various platforms developed.

for the record, even having a Marvel or Star Wars stamp doesn't mean instant Transmedia success. If anything, trying to create structure can be harder as you're pretty much stuck in front of a speeding train that you don't have any brakes for. Often times, working with a new IP allows a freedom of movement because of the fact the audience don't know the rules of the universe, when your audience is busy trying to educate you on things you've missed about nuances or small details its tough to pivot or be agile.

Very true, Tonya... The experience I've had developing story elements for a variety of media from the same universe and working organically to build audience has been very challenging, but also very informative and educational. There are definitely benefits working in new mythology: shaping the world and working to inform your audience, all the while still maintaining mystery and not giving away the whole farm. The process, so far, has been a whole lot of "hurry up and wait," but once I have funding come through this month, it'll be balls-to-the-wall-running-while-I'm-on-fire... It'll be a welcome change. Hammer

Thanks for sharing this Debbie.