Much like the change in the music industry with the advent of iTunes, change in visual storytelling is real. In fact the title of "Transmedia Producer" is now an accepted credit seen on various projects. These are exciting times and there's no limit to what's possible by simply exploring the Digital Wild West and using our creative forces to foster innovation: http://emmettfurey.com/2015/09/17/transmedia-television-the-rise-of-plat...
OTT & Transmedia : Transmedia Television: Change in the Wind by Jonathan Kramer
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Great post. I remember when the title was listed in the possible credit job description in 2010. I think the reason we're not seeing #transmediaproducer more in the credits is because people are still trying to figure out just what this is. Many think all you have to do is throw up a Facebook page and open a Twitter or Instagram account, and whola! There's your transmedia and we didn't have to hire anyone specific to do it. Kind of like corporate North America, where the job of community manager is assigned to an intern or some dude that works in many other jobs. The ones who are doing it well know better.