Transmedia : Very Interesting Article Relating Twitter and Cable TV by Amanda Toney

Amanda Toney

Very Interesting Article Relating Twitter and Cable TV

As the article states, "As Twitter becomes more like Facebook and Instagram with a transition from "favorites" to "likes," television may teach a different lesson: "narrowcasting" works. What Twitter has done, since its 2006 founding, is make itself more or less indispensable to a subset of social users with a unique and often deeply enjoyable experience. Much as AMC, FX, and other cable networks became trusted purveyors of must-see series like "Mad Men," "Breaking Bad," "Louie," and "Fargo" by actively challenging the broadcast model, Twitter could leverage its desirable demographic to turn a profit by improving its current features rather than replacing them with generic claptrap." http://blogs.indiewire.com/thompsononhollywood/what-twitter-can-learn-fr... Not specifically transmedia, but it definitely brings up some interesting ideas relating to user engagement and experience across different platforms. Thoughts?

Jonathan Kramer

I think what's important here is to realize the value social media brings as a platform in conjunction with cable TV, aka Social TV. Many overlook the storytelling aspect of Twitter along with how dramatic its impact has had on politics and every other area. The article makes very valid points and with the rapid expansion into the video platforms linked to Twitter (Periscope, Meerkat, Blab and others), its value proposition is very strong in spite of what shareholders may think.

Debbie Elicksen

Social media is not one-size-fits all for every post. These types of statements "like Facebook and Instagram" are misleading because each platform has a different user and style. So what that there is a like, heart, or +1 button. The users determine what is acceptable as a post. It's up to the "broadcaster" or content creator (us) to determine what works and doesn't work in each, but more important, it's about connecting. Kind of the same philosophy as in Stage 32. If people are just broadcasting and not listening to others, resharing (it's the polite thing to do), commenting, and reaching out, then yes, Twitter will be exactly like Facebook and Instagram without those elements.

Debbie Elicksen

I love this line: "New mediums aren’t destroying fiction, they’re allowing us to innovate even more in how we create and consume our stories."

Jonathan Kramer

I for one am focused as mobile as the primary platform which in itself is multi-platform (social, game, video, etc). Mobile storytelling as it were :)

Geoff Hall

Yes, as you said @Jonathan, Twitter has had an effect on politics. I have a family friend who's in Paris for the environmental conference. The Police found the discarded suicide vest around the corner from where she's staying (learned that on Twitter!) and the environmentalist are all over Twitter highlighting their work and their impact. As my novel is of a politcal/human rights nature, it gives me ideas and hopes for interacive storytelling. In terms of the Twitter demographic, what do we know about the users? How many individuals, how many are companies selling products, or organisations working on social concerns? I suppose this is where the hashtag is king, but it would be good to know what the potential market is. How can a transmedia storyteller find out such things, to maximise their marketing and storytelling impact?

Josue Manuel Sanudo

I really thought that Transmedia was taking an existing story, and extending that story in a different medium. So taking a movie in film, extending the story with new content in a book, further extending the story through character exploration in a comic book, still changing it up with another character's prospective and turn it into a web series, no ?

Josue Manuel Sanudo

You guys are right about one thing though, each social media platform has It's own characteristics making it perfect for some content, and not so much for other content that ends up getting filtered out.

Jonathan Kramer

Josue in some ways your conception of Transmedia is correct since it's often used as brand extension. What's most important is the storyworld 'jigsaw puzzle' which means each platform narrative can stand on its own but when added to the others results in an immersive, infinitely expanding world unlike single platform stories. Also remember we must 'gamify' story where the viewer is encouraged to participate and interact. The social component is very important which with TV has become extremely popular, i.e.Social TV.

Josue Manuel Sanudo

Yup, sounds about right.

Jonathan Kramer

Josue.. if you're truly interested in Transmedia, I would highly recommend you read Rob Pratten's latest book, "Getting Started in Transmedia Storytelling, 2nd edition". Rob is founder of Conducttr (conducttr.com) the premiere platform for developing, marketing, distributing and collaborating interactive multi-platform projects of all types.

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