As the article states, "As Twitter becomes more like Facebook and Instagram with a transition from "favorites" to "likes," television may teach a different lesson: "narrowcasting" works. What Twitter has done, since its 2006 founding, is make itself more or less indispensable to a subset of social users with a unique and often deeply enjoyable experience. Much as AMC, FX, and other cable networks became trusted purveyors of must-see series like "Mad Men," "Breaking Bad," "Louie," and "Fargo" by actively challenging the broadcast model, Twitter could leverage its desirable demographic to turn a profit by improving its current features rather than replacing them with generic claptrap." http://blogs.indiewire.com/thompsononhollywood/what-twitter-can-learn-fr... Not specifically transmedia, but it definitely brings up some interesting ideas relating to user engagement and experience across different platforms. Thoughts?