This is an article EVERYONE must read especially those passionate or interested in VR. What's being posed here is a major element that requires innovative thinking to overcome. https://storystudio.oculus.com/en-us/blog/the-swayze-effect/ Taking the "Hare Brain Tortoise Mind" approach, we must look OUTSIDE of the industry to get the inspiration or solution. It's for this reason I continue casting my net to uncover innovative transmedia advocates. The future is NOW!