Is there a simple breakdown to what this is? Thx!
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Hey!!!! Transmedia is content that can be distributed across the various media outlets we have available. Example: You write a book. That book is then turned into a stageplay, followed by a screenplay. Then, a touring musical. It's thw same story, just "trans" or across, media. Hope this helps!!!! CRW
Don't forget the podcast!!!! Lol!!!
It started in marketing. It is also using various media channel to tell the whole story. Think of the Matrix. You have movies, plus an animated series, graphic novels etc. They all built one huge coherent story. If you stand in one media that was okay as well. But if you went across all media you had a better experience. This builds a more connected customer. Here is tends to be repurposed content. One thing used n many places.
Such as video games, comic books, cartoons, happy meals, toys, etc?
Love this Marketing strategy but not for every story
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