There are about 34,000 films made every year worldwide. And that number is growing. Why are so many films being made these days? Well, one reason is that since the dawn of the digital revolution (about 16 years ago) anyone with an idea and an HD camera or smartphone can now make a film for about $1.25. Did you know that 13,782 films were submitted to Sundance this year? Yep. That's not a typo.
Don't get me wrong. I think this digital revolution is a great turn of events. For so many years in order to make a film you had to have lots of money to cover the costs of expensive motion picture stock, lab costs, camera rentals, lighting equipment and big crews to support this approach. Now self-expression is much easier to accomplish in the world of digital cinema.
So the stage is set for you. Here's your chance to make your first film and make a big splash! Perhaps your film will be the next RESERVOIR DOGS (Quentin Tarantino's first film) or maybe AMERICAN BEAUTY (directorial debut of Sam Mendes). But before you go off and make your film, how will it stand out from the others?
Let me say now that if your goal is to create a movie that you produce, direct, edit, etc. and you really don't care if anyone sees it, then go ahead. But if you want to find the largest audience you can and bring in revenue too, consider my six rules.
Rule #1: Create a marketing plan for your film before you produce it. Why? Imagine going forward and making your feature then realize there's no way to market it. You would be in a tough place, wouldn't you? Think about how to market your film now before the cameras roll. But wait you say! Your film idea is cool. Cutting edge. EVERYONE will want to see your film, right?
Maybe. Maybe not. But have a clear idea what your approach will be to make your film stand out amidst the thousands of films that are produced each year. Your road to getting your film seen and making money will be less bumpy if you do.
Rule #2: 'Position' your film. Think about the genre of the film you want to make. Is it a psychological thriller, horror, family, comedy or documentary? What is it?
Then determine a possible marketing 'hook.' A 'hook' is something about your film that makes it unique from other films out there. This is important to consider because the media may be more willing to cover your movie if there's something unique about it, right?
Here are some examples; Get a media star that wants to try something different. For instance, cast Lilly Singh (28 year old YouTube phenom and successful writer) as your film's super villain! Or Bill Murray as an undertaker...oops...that's already been done.
If your film is a documentary, perhaps you follow researchers that are minutes away from finding the cure for the common cold. That would be big news!
My narrative feature, 3 OF A KIND (Amazon Prime) has a through-line of domestic violence. Our goal is to make people aware of domestic violence and at the same time fulfill the entertainment expectations of an audience. We plan to take our film across the country and donate all ticket sales to the local domestic violence shelter and its national counterpart.
Do you see where I'm going with this? Give the media a reason to pay attention and talk about your film.
Rule #3: Your marketing plan must serve your film - not take it over. In other words, your film must be sincere to its core - just like its marketing plan. Otherwise, what's the point? We have all seen films that have profoundly touched us. Those films are speaking from the heart of the filmmaker. A true vision realized. And their marketing is, too.
An excellent example is THE BIG SICK. Their terrific sell line is 'An Awkward Love Story.' The hook is that the film is based on a true story. And it happened to Kumail Nanjiani - who stars in the film and co-wrote the screenplay. How's that for a hook that invites media attention? Their marketing plan is sincere and serves the film. See what I mean?
Rule #4: If your film is a narrative, make every effort to get at least one name actor. You'd be surprised how possible it is especially if you have an amazing script. By the way, you must have an amazing script no matter what.
No matter what.
Come up with a wish list of 15 name actors for your film. At about 30 days out from production, contact their agents. Explain you have a film that is fully financed and is starting production in 30 days. "We have a role for _______________ in our indie film and we need him/her for four days starting ______________. Is she/he available for those dates?" If the star is available, you will be asked to send the script. Now aren't you glad you have a killer script to send?
If the script is terrific AND offers the name actor something different (i.e. a comedian asked to play a dramatic role) then you may have a chance. Will it work every time? Of course not. That's why you have a list of 15.
Rule #5: Once you have a story idea with a 'hook' and you have an amazing script, start creating awareness for your film. Build a Facebook page right away. Create your film's title logo and use that for the profile picture. That will never change BUT change the banner each week.
Share every step of your filmmaking journey; writing the script, casting, hunting for locations, actual production, post-production, test screenings, etc. Post something with a photo every other day.
Set up a twitter account and start tweeting, too. Twice a day. Use Instagram and YouTube as well. If you've done your job correctly, people will be salivating by the time your film is ready for release.
Rule #6: Your film must have excellent acting, sound, music, lighting, etc. If you can't do this, make that work for your film. For example, maybe your film is told completely from the point-of-view of a one year old (shaky camera movements, available lighting, real people, etc). Convert your limitations to advantages.
So go out and make your masterpiece. But before you do, think about what we talked about. Remember, your film must stand out from the other 33,999.
About Greg Green
Greg Green is the award-winning writer, producer and director of the psychological thriller, 3 OF A KIND - now on Amazon Prime. He won BEST PICTURE and BEST DIRECTOR at the WorldFest Houston International Film Festival for this picture.
His company Greg Green Films develops and produces feature films for a national and international audience. Greg loves living in Boise, Idaho - far away from the madding crowd!Born in Oshkosh, WI, Greg started making films at the age of nine and hasn't stopped since. He was accepted to the Warner Bros. National Film Workshop, and received his film degree from the University of Iowa.He has worked on many feature films such as THIEF (starring James Caan), WHO AM I THIS TIME (starring Susan Sarandon and Christopher Walken) CHAPTER PERFECT (starring Wilford Brimley) and television shows such as 60 MINUTES, 20/20 and CBS REPORTS. He also worked on many TV movies and a network TV series, CHICAGO STORY (starring Craig T. Nelson).
In addition to his awards for 3 OF A KIND, Greg has earned four regional Emmy Awards, a national Clio Award and a national Pro Max Award.
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Through my experience of working on low budget and independent films for the past 15 years, I have learned a few crucial and important rules that can help you survive the jungle of what is the independent film world, or better known as Guerrilla Film making.
Working on independent films where the budgets are small, the sets are grueling and sometimes in extreme conditions, it’s important to take control where you can. When you find yourself on a challenging set, remind yourself that you are there because you are taking action to move your career forward. The footage you get on this job will lead you to another job and that’s how you build a solid demo reel. Always remember the incredible amount of experience you will gain from working on these shoots will be invaluable when you are on the bigger budget jobs.
1. Know your lines cold! Rehearse your lines over and over and know them backwards and forwards. You don't know how many takes you are going to get because of the inefficiency of the production and lack of time and budget. Knowing your lines down cold ensures that your best work makes the cut.
2. Take control of how your character is going to look. Finding your costume can be as easy as taking a trip to the local thrift store. Taking control and bringing options for your director will help him, your character and how your character looks on screen. Be open to the director's ideas but have your own in case he has none. Own the character you are portraying from the start!
3. Be nice and focus on yourself. Don’t talk badly about anybody on the set. Remember everyone is under a lot of pressure. Focus on yourself by either working on your lines, rehearsing with your scene partner while they set up the next shot or think about how you want your scene to go. Focus on the task at hand and hold yourself to a higher standard than everyone else. Add to the project, don’t subtract.
4. Give the director different takes of your scene. After you do the scene and the director says “Great, I got it!” Simply and politely ask, “do you mind if I try something different just to give you some variety? I doubt he will say "no". In fact, I have found they always appreciate your help helping them by giving them options to choose from when they cut the film.
5. Listen and talk to the director. When you are on set and you and the director are having trouble communicating, focus on listening, reply back with, “ok, let’s try that”, or, “yea, let’s give it a go” and just try what they are asking you to do. This approach shows that you are listening to them and are willing to try their direction, it also defuses any potential situation and ensures you stop the vicious cycle of you and him trying to defend your positions.
6.Bring food! Take some of your own food to the set. Nuts, apples and protein bars are great. This way so you always have something healthy to eat. You need to feel your best so you do your best.
7. Easy on the Caffeine. Don’t drink caffeine all day on set, it’s easy to do when you are just sitting around. Caffeine can sap your energy, especially late at night and it makes emotional scenes much more difficult. Caffeine can also make sleeping difficult – remember that in Indie films, there is no eight hour turnaround rule, so you need to be able to sleep immediately when you have the chance. Drink water, eat apples and nuts to keep your blood sugar up and give yourself energy late at night.
8. Get your work! Once you wrap, get BOTH the director and producer’s contact info and in eight months to a year, begin asking for your work and don’t stop till you get it.
9. Don’t get drunk the night before your scene. Enough said.
About Douglas Taurel
Douglas Taurel loves working on stories that are a bit dark and dramatic. He is consistently drawn to playing characters that are intense, gritty and live on the harder side of life.
He has had the opportunity to work on many of NY’s TV dramas like Mr. Robot, Blue Bloods, The Americans, The Following, Damages, Person of Interest, Nurse Jackie to just name a few and recently played a hit man, Tom McCarthy’s “The Cobbler” starring Dustin Hoffman and Adam Sandler.
Douglas has also been fortunate enough to grace many of New York stages in many classic and dramatic plays and his favorite role is Lee in “True West”. Douglas had the opportunity to perform the play both in New York and Edinburgh Festival Fringe where, as a cast, they received a five star review and a strong review by the New York Times - "Douglas Taurel is a fine actor as George".
He studied with Wynn Handman, his mentor and the foundation of his acting training. He also had the incredible opportunity to study and work with some amazing artists; Alec Baldwin, Kathleen Turner, Marian Seldes and Edward Albee, to name just a few. Taking on huge challenges is in his DNA. He boxed in college, ran marathons in New York and Philadelphia, ran with the bulls in Spain and climbed Mt. Kilimanjaro.
Douglas feels very fortunate to be the son of Hispanic parents and was given the opportunity to live in South American and to learn how to speak fluent Spanish.
He has recently produced and performed his solo show The American Soldier www.TheAmericanSoldierSoloshow.com which was nominated for an Amnesty International Award and received strong reviews in it's Off Broadway, The Huffington Post - "A flawless and powerful show", and earned four stars at the Edinburgh Festival Fringe 2015. I
Douglas is performing his solo show throughout the Northeast and turning it in the south. The play is based on soldiers’ letters from the American revolution through Afghanistan. He is a contributor to Backstage.com and The Daily Actor. Next for Douglas is, he has just wrapped working on season two of Mr. Robot and a new video game by Rockstar. Follow him at: Twitter: @DouglasTaurel IMDB: http://www.imdb.me/douglastaurel www.DouglasTaurelActingBlog.com www.DouglasTaurel.com
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