Want To Make Your First Feature? Read This First.

There are about 34,000 films made every year worldwide. And that number is growing. Why are so many films being made these days? Well, one reason is that since the dawn of the digital revolution (about 16 years ago) anyone with an idea and an HD camera or smartphone can now make a film for about $1.25. Did you know that 13,782 films were submitted to Sundance this year? Yep. That's not a typo.   Don't get me wrong. I think this digital revolution is a great turn of events. For so many years in order to make a film you had to have lots of money to cover the costs of expensive motion picture stock, lab costs, camera rentals, lighting equipment and big crews to support this approach. Now self-expression is much easier to accomplish in the world of digital cinema.     So the stage is set for you. Here's your chance to make your first film and make a big splash! Perhaps your film will be the next RESERVOIR DOGS (Quentin Tarantino's first film) or maybe AMERICAN BEAUTY (directorial debut of Sam Mendes). But before you go off and make your film, how will it stand out from the others? Let me say now that if your goal is to create a movie that you produce, direct, edit, etc. and you really don't care if anyone sees it, then go ahead. But if you want to find the largest audience you can and bring in revenue too, consider my six rules. Rule #1: Create a marketing plan for your film before you produce it. Why? Imagine going forward and making your feature then realize there's no way to market it. You would be in a tough place, wouldn't you? Think about how to market your film now before the cameras roll. But wait you say! Your film idea is cool. Cutting edge. EVERYONE will want to see your film, right?   Maybe. Maybe not. But have a clear idea what your approach will be to make your film stand out amidst the thousands of films that are produced each year. Your road to getting your film seen and making money will be less bumpy if you do. Rule #2: 'Position' your film. Think about the genre of the film you want to make. Is it a psychological thriller, horror, family, comedy or documentary? What is it? Then determine a possible marketing 'hook.' A 'hook' is something about your film that makes it unique from other films out there. This is important to consider because the media may be more willing to cover your movie if there's something unique about it, right?     Here are some examples; Get a media star that wants to try something different. For instance, cast Lilly Singh (28 year old YouTube phenom and successful writer) as your film's super villain! Or Bill Murray as an undertaker...oops...that's already been done.   If your film is a documentary, perhaps you follow researchers that are minutes away from finding the cure for the common cold. That would be big news! My narrative feature, 3 OF A KIND (Amazon Prime) has a through-line of domestic violence. Our goal is to make people aware of domestic violence and at the same time fulfill the entertainment expectations of an audience. We plan to take our film across the country and donate all ticket sales to the local domestic violence shelter and its national counterpart. Do you see where I'm going with this? Give the media a reason to pay attention and talk about your film.   Rule #3: Your marketing plan must serve your film - not take it over. In other words, your film must be sincere to its core - just like its marketing plan. Otherwise, what's the point? We have all seen films that have profoundly touched us. Those films are speaking from the heart of the filmmaker. A true vision realized. And their marketing is, too. An excellent example is THE BIG SICK. Their terrific sell line is 'An Awkward Love Story.' The hook is that the film is based on a true story. And it happened to Kumail Nanjiani - who stars in the film and co-wrote the screenplay. How's that for a hook that invites media attention? Their marketing plan is sincere and serves the film. See what I mean?   Rule #4: If your film is a narrative, make every effort to get at least one name actor. You'd be surprised how possible it is especially if you have an amazing script. By the way, you must have an amazing script no matter what. No matter what. Come up with a wish list of 15 name actors for your film. At about 30 days out from production, contact their agents. Explain you have a film that is fully financed and is starting production in 30 days. "We have a role for _______________ in our indie film and we need him/her for four days starting ______________. Is she/he available for those dates?" If the star is available, you will be asked to send the script. Now aren't you glad you have a killer script to send? If the script is terrific AND offers the name actor something different (i.e. a comedian asked to play a dramatic role) then you may have a chance. Will it work every time? Of course not. That's why you have a list of 15.     Rule #5: Once you have a story idea with a 'hook' and you have an amazing script, start creating awareness for your film. Build a Facebook page right away. Create your film's title logo and use that for the profile picture. That will never change BUT change the banner each week. Share every step of your filmmaking journey; writing the script, casting, hunting for locations, actual production, post-production, test screenings, etc. Post something with a photo every other day. Set up a twitter account and start tweeting, too. Twice a day. Use Instagram and YouTube as well. If you've done your job correctly, people will be salivating by the time your film is ready for release. Rule #6: Your film must have excellent acting, sound, music, lighting, etc. If you can't do this, make that work for your film. For example, maybe your film is told completely from the point-of-view of a one year old (shaky camera movements, available lighting, real people, etc). Convert your limitations to advantages.   So go out and make your masterpiece. But before you do, think about what we talked about. Remember, your film must stand out from the other 33,999.   About Greg Green Greg Green is the award-winning writer, producer and director of the psychological thriller, 3 OF A KIND - now on Amazon Prime. He won BEST PICTURE and BEST DIRECTOR at the WorldFest Houston International Film Festival for this picture. His company Greg Green Films develops and produces feature films for a national and international audience. Greg loves living in Boise, Idaho - far away from the madding crowd!Born in Oshkosh, WI, Greg started making films at the age of nine and hasn't stopped since. He was accepted to the Warner Bros. National Film Workshop, and received his film degree from the University of Iowa.He has worked on many feature films such as THIEF (starring James Caan), WHO AM I THIS TIME (starring Susan Sarandon and Christopher Walken) CHAPTER PERFECT (starring Wilford Brimley) and television shows such as 60 MINUTES, 20/20 and CBS REPORTS. He also worked on many TV movies and a network TV series, CHICAGO STORY (starring Craig T. Nelson). In addition to his awards for 3 OF A KIND, Greg has earned four regional Emmy Awards, a national Clio Award and a national Pro Max Award. Like this blog post? Please share it on social media (Facebook, Twitter, LinkedIn, email etc) by using social media buttons at the top of the blog. Or post to your personal blog and anywhere else you feel appropriate. Thank you. As always, we welcome thoughts and remarks on ANY of the content above in the Comments section below...  Read More

Bondit Media Capital + Stage 32 Launch Film Finance Master Class Series

For the last few months I have been proud to work with the CEO over at Bondit Media Capital, Matthew Helderman on a 4-part Film Finance Master Class, which we are now officially launching. Stage 32 and Bondit have partnered to develop a comprehensive series featuring top producers in the industry today including Matthew Helderman, CEO of Bondit Media Capital, Robert Ogden Barnum, Co-Founder of Fortitude International and e2b Capital, Jordan Yale Levin, President of Yale Productions and Elsa Ramo, Founding Partner of Ramo Law. The featured producers have been involved in over two hundred projects and will discuss the evolution of film financing today including everything from pre-sales, packaging, distribution, financing packages, case studies and more.   A special thank you goes out to Screen Daily for covering the launch! READ ABOUT IT HERE   You can find the Stage 32 & Bondit Film Finance Master Class here:  1 - Intro with Matthew Helderman, CEO Bondit Media Capital 2 - Part 1 with Robert Ogden Barnum, Co-Founder Fortitude International & e2b Capital 3 - Part 2 with Jordan Levine, President, Yale Productions 4 - Part 3 with Elsa Ramo, Founding Partner, Ramo Law (Ramo recently packaged Stage 32 members film    L-R (Matthew Helderman, Robert Ogden Barnum, Jordan Yale Levine, Elsa Ramo)    About Matthew Helderman – CEO, Bondit Media Capital Matthew Helderman founded Buffalo 8 Productions in 2012, as a feature film & commercial production company growing to deliver projects to clients such as Sony and Lionsgate. Under Helderman’s leadership, Buffalo 8 has built a full library of content – touting 4 premieres at the 2016 Sundance Festival – a roster of commercial directors, a talent management division and a full post-production facility. In 2013, Helderman co-founded BondIt Media Capital to solve the multitude of financing difficulties found in the entertainment & media business — by 2017 BondIt had participated in the financing over 200 feature film projects ranging from low budgets to studio level productions. Helderman graduated with a B.A. in Philosophy with a minor in English from Lake Forest College. Helderman has been a featured speaker at the Cannes, London, and Bahamas Film Festivals as well as guest speaker at the Chinese US Business Summit.   About Robert Ogden Barnum – President, Fortitude International, Co-Founder e2b Capital Recently recognized as one of Variety's "10 Producers to Watch", Robert Ogden Barnum is an Independent Spirit award-winning feature film producer whose most recent films include Miles Ahead, Don Cheadle's directorial debut about Miles Davis, starring Don Cheadle and Ewan McGregor, Daughter Of God, starring Keanu Reeves, and Elvis & Nixon starring Michael Shannon and Kevin Spacey. Other recent projects include Paul Bettany's directorial debut, Shelter, starring Academy Award winner Jennifer Connelly and Anthony Mackie, and Mike Binder's Black and White, starring Kevin Costner, both of which premiered at the 2014 Toronto Film Festival. Barnum is partnered in e2b Capital, with former head of William Morris Independent, Cassian Elwes. e2b Capital represents a variety of financiers for films, actively helping them select investments and overseeing the production and delivery of the films. Additionally, he's a partner in Fortitude International, the foreign sales and finance company that was launched in early 2014 with partners Nadine de Barros and Daniel Wagner.   About Jordan Yale Levine – President, Yale Productions Named as one of Variety's 10 Producers to Watch in 2016, a member of the Producers Guild of America, and the President of Yale Productions, Jordan Yale Levine has made a strong name for himself in the entertainment industry. Jordan has garnered a substantial list of film credits, as well as currently having several projects in various stages of production and development. Jordan is responsible for the producing, financing and/or distribution of over twenty-five feature films. These films include the recently released IFC title, King Cobra, starring James Franco, Christian Slater, Garrett Clayton & Keegan Allen, which premiered at the Tribeca Film Festival in 2016, and Jack Goes Home, released through eOne, starring Rory Culkin, Britt Robertson & Lin Shaye, which premiered at SXSW in 2016. Additional films include Petunia, starring Brittany Snow, Thora Birch, and Eddie Kaye Thomas; Addiction: A 60's Love Story, starring Ian Harding, Evanna Lynch, and Carol Kane; Black Limousine, starring David Arquette, Bijou Phillips and Vivica A. Fox; Wreckage, starring Aaron Paul, Scoot McNairy and Cameron Richardson; He's Way More Famous Than You, starring Michael Urie, Jesse Eisenberg, and Ben Stiller; and more.   About Elsa Ramo – Managing Partner, Ramo Law Elsa Ramo was recently named one of Variety’s “Hollywood New Leaders in Legal & Finance”. Elsa is an established entertainment attorney, representing producers, financiers, and production entities in film, television, and digital content. She graduated from University of San Diego School of Law in 2002, and began her career by establishing the Los Angeles office for Davis Dixon Kirby LLP (a royalty litigation firm). After several clients approached her to handle their independent productions, she founded her own firm on the Universal Studios backlot in 2005. Ramo Law PC is now located in Beverly Hills. Her law firm has seven full time attorneys, a packaging and sales executive, and a full staff who provides production, distribution and finance legal services in feature films, documentaries, scripted and unscripted television and digital content. Their television credits include series on Crackle, MTV, Netflix, Hulu, and Bravo. Some recent film credits include: Still Alice (Julianne Moore, 2015 Best Actress Oscar™ Winner), Fury (Brad Pitt), Stanford Prison Experiment (Billy Crudup) which won an award at Sundance this year, Stockholm, Pennsylvania (Saoirse Ronan), and Short Term 12 (Brie Larsen). She represents such producers as: Informant Media (Crazy Heart and Kidnapping Freddy Heineken with Anthony Hopkins), QED International (Fury with Brad Pitt), Scott Mednick (Teenage Mutant Ninja Turtles and 300), and Electric City Films (Little Birds and Mississippi Grind).   We are proud to have several Stage 32 member projects being packaged through Ramo Law including the soon to be released What Lies Ahead (starring Rumer Willis and Emmat Dumont) by Stage 32er William J. Viglione, which was found through a Stage 32 pitch session.    Like this blog post? Please share it on social media (Facebook, Twitter, LinkedIn, email etc) by using social media buttons at the top of the blog. Or post to your personal blog and anywhere else you feel appropriate. Thank you. As always, we welcome thoughts and remarks on ANY of the content above in the Comments section below...  Read More