It all began with coleslaw. At the renowned Jaffe's Deli in Boston I learned that there is an art to everything. Even coleslaw. Combining cabbage, vinegar and mayo in just the right proportions to create perfection. Naturally, it was on to a creative path from there.
From global ad agencies to creative boutiques, I’ve had a leadership role in marketing and advertising creating integrated campaigns for brands such as Coca Cola, Verizon, Blackberry, Staples, Smith Barney, P&G, Popeyes Chicken, Minolta Cameras, Topps Baseball Cards, The Red Cross and ESPN.
Expanding into branded content I created and wrote a sitcom for Turner Entertainment titled Psych Ward, co-developed a reality show for The Golf Channel, created a food & beverage based TV pilot called Pairings, a webisodic sitcom for a bagel company and a docu series about businesses in San Francisco's Mission District.
Prior to advertising, I applied my psychology degree as a clinical researcher in a neonatal intensive care unit, an emergency room and at 22 years old I was named the head mental health counselor in a locked psychiatric unit responsible for more than 80 psychotic patients.
Growing up in Boston, a devoted sports fan, I spent my formative years in enemy territory, New York City and currently reside in the beautiful northern part of the Bay Area.
You can view my art at galleries in Marin and San Francisco and at my website, www.mikegoldbergart.com
Name: Mike Goldberg
Lives in: San Francisco, California
Company: Goldberg Productions
Occupation: Director and Creative Executive