For over 20 years, I have participated in the transformation of how content is created, consumed, and shared. The market now rewards value-added content that engages audiences across all platforms. Together with great minds in the industry, I have helped tailor story ideas for different audiences early on and inform teams how stories can best be told for each platform, while leveraging insights on how audiences can be best engaged in ways native to the associated channels. I have had the privilege of working in partnership with brands for story integration and building strategies for content distribution that produce positive results both in terms of audience loyalty and immediate and ongoing revenue actualization. Most recently, through Farrago Media, I have also helped YouTube channels generate revenue from different distribution channels, from partnerships with brands, through merchandising deals, as well as increasing audience reach by launching and adapting YouTube channels internationally.
Unique traits: Content Agent.