First and foremost, throw out the thought that everyone needs a degree. In the digital world, your social interactions are your Klout. Creativity is also a key. You have to be a storyteller on steroids and be able to think up numerous ways to branch out into many different platforms. That also means knowing the platforms, who plays in them, and how that audience wants to be engaged. http://transmedia-talk.blogspot.ca/2016/02/hiring-people-for-your-transm...