I was recently approached by someone looking to start freelancing as a Videographer (*non-event or wedding) and they had some questions. It made me stop and think because, despite going to film school, I had to figure it out on my own.
So I am curious how others may answer his questions.
His questions:
1- How do you build your clientele? Word of mouth? Ads? Cold calls?
2- When someone approaches you for potential work, do you tell them your rates or do you ask them what their budget is?
3- What are your pet peeves in working with clients who are naive to the production process? How do you guide them through the process?
4- What is your rate? How do you convince them it's reasonable?
5- How often do you include gear prices in your overall rate?
6- How do navigate potential clients who want you to work on spec (for free)?
I'll post what I told him. (Just to get it started)
1- Typically, I get recommended by a former client/colleague. I rarely get hired based solely on my resume but it happens. Networking is key.
2- It varies. Sometimes they already have a rate in place (production companies/studios/networks). Private clients/brands/comapnies give me a number and I can decide if I'm good with that number for that job. Individuals, I give them a rate.
3- I only get annoyed when they choose not to cooperate with you. Doesn't happen that much. Most people hire you because they trust you to do the job. Honor that trust and guide them through it as a partner. Be helpful. If they don't trust you, you're done.
4- I have a number that is my minimum for a set amount of time. It's not much different from standard Hollywood Cam Op rates. If they can't meet my minimum, it's not worth my time. I got bills, too.
5- Depends on the job. Sometimes they already have gear and just need an operator. If I do use my gear, I charge additional fees, BUT I also consider their budget and may offer discounts, depending on the job.
6- It's a tricky thing. If you think you'll benefit through networking or getting future paid work, do it. If you really like them, do it. If you feel like it's a "one and done" deal or that they're just trying to take advantage, tell them your rate and stand by it.
Who's next?