I'm gearing up to do my first big Indiegogo campaign. My thinking is the more prepared I am for the actual production the more confident it will look. I want to show the contributor that this isn't just an idea that could fall apart nor is it a backyard production. I've got the story/script lined up, producer, composer, make up artist, and we shot a 5 minute proof of concept trailer. Anything else you can think of that I should have ready to go?
Financing / Crowdfunding : Preparation by Bill Albert
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Any examples of successful horror film campaigns I could look at?
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Have you started crowdsourcing? Not crowdfunding BUT crowdsourcing (i.e. started talking to horror fans, participating in horror chatrooms and forums, gone to horror themed meetups, etc.)
You can't trust that people will just find your campaign and that the ones who have will donate. You really have to build up your audience (your crowd) almost one person at a time. Most people don't know what it really takes to put together a movie and frankly aren't as excited as you or I may be.
It's the most intimidating and time consuming part of the prep but how else can you stand out from the noise? You really need to connect with your audience. Get your cast and crew to help, too.
For my own attempts at crowdfunding, this was one of my biggest lessons. We did not make our goal but still finished the film and got it out. In promoting our film, I got a crash course in crowdsourcing. People who connected helped us in ways we couldn't have anticipated. Our film isn't a blockbuster but we're grateful for the humble following we grown.
Good luck!
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Thank you. I've been learning just how important crowdsourcing is but still learning. Getting myself into the habit of more active networking and sharing.
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Do you have a marketing campaign organized? I only ask, because you didn't mention it.
When I did my last campaign I got a great deal of offers from marketing sources. Will sort through them and most likely hook up with one.
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Read RB's book!
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I agree with James Drago, definitely get RB's book. I think crowdsourcing and making connections should be at the top of the schedule before anything else.
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Agree Izzibella Beau It's a game changing read.
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Have a plan B., C snd D other than crowd funding. Some people are good at it, some arent. If you don't raise enough money through crowdfunding, doesn't mean you have a bad ideal It may mean that people have to catch up with your vision.
How nicely put Henry Wolfe III
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I echo everyone. It's a multi-pronged approach that takes a lot of full time planning to succeed. RB's book is a perfect place to start - you get the crowdsourcing aspect which is everything, as well as crowdfunding examples plus pros and cons of the platforms: https://amzn.to/2zngmf5