Anything Goes : Best Way to Get Your Name Out There by Kevin Hopkins

Hello my fellow networkers, I live in Philadelphia which is a pretty large media market and has a ton of resources for the arts. I was just wondering your thoughts on the best ways to get your name recognized throughout film making communities; more specifically locally (even more specific Philadelphia/Delaware County), but perhaps regionally or even nationally. Any tips, things young filmmakers should know, or place/people to go to for building ones own brand?