Courage Production

Photo Editorial in Naples for a UK Lifestyle Brand (2025)
Commercial by Courage Production Executive Producer / Production Company We produced a summer photo editorial for a renowned UK luxury e-commerce site. The three-day shoot took place in Naples and on the Amalfi Coast, with the crew moving between several locations. We started in the city center's Quartieri Spagnoli, then moved on to the Rione Sanità neighborhood and its historic palazzo. The final day was spent on a boat, capturing views of Amalfi from the water. The weather was great, and all the logistics ran smoothly.

Tuscany Production: Net-A-Porter Pre-Fall 24 Campaign (2024 - 2025)
Commercial by Courage Production Executive Producer / Production Company We provided the production services for the Net-A-Porter Pre-Fall 24 campaign, shot in southern Tuscany. To ensure a smooth production in an area with few local resources, our team brought in a dedicated crew from Milan and Rome. We managed all logistics, with shooting taking place at a private villa on the coast and on various beaches.

Vanity Fair x Giorgio Armani at the Venice Film Festival (2023 - 2025)
Commercial by Courage Production Production Company / Executive Production We produced a photo editorial for Vanity Fair and Giorgio Armani inside the historic Arsenale in Venice. For the shoot, Mr. Armani styled a lineup of stars attending the festival in his Haute Couture designs. Photographed by Brett Lloyd, the feature included Sophia Loren, Giorgio Armani, Benicio Del Toro, Lili Reinhart, Camila Mendes, and many others. Our team handled all the on-the-ground production, which in Venice means moving equipment by boat, hiring local crew, and managing all shoot logistics.

Sezane L’Avventura Pt. 2 photo campaign on the Amalfi Coast (2024 - 2025)
Commercial by Courage Production Executive Producer / Production Company For the second chapter of Sézané’s L’Avventura campaign, we moved south to the Amalfi Coast. We managed the entire photo production, bringing our hybrid team from Milan to Naples and working with local professionals. The project involved sourcing a variety of locations, from a private luxury villa in Positano to a scenic hotel in Praiano. We also handled all the public permits required to shoot on the iconic beaches and towns along the coast.

Sézané Campaign in Rome: L'Avventura Collection (2023 - 2025)
Commercial by Courage Production Executive Producer / Production Company Sézané, a high-end brand from Paris, asked us to produce four campaigns in Italy for its upcoming collection, L’Avventura, inspired by Italian landscapes and patterns. We started with a production in central Rome, where we researched and scouted the most iconic locations. We were able to shoot on the Spanish Steps (which can be challenging) and also found private locations, like a rooftop apartment overlooking the city center. It was a video and photo production that required extensive logistics: transportation, hotels, catering, equipment rental, and everything else needed for a smooth fashion production in Rome.

Napapijri Fall/Winter Campaign in the Italian Alps (2021 - 2025)
Commercial by Courage Production Executive Producer / Production Company We managed the production for Napapijri's Fall/Winter global photo campaign and main brand film. The shoot took place in demanding alpine locations, including the valley beneath Mont Blanc and the San Bernardino Pass. Since rental companies aren't present in the area, we transported all equipment and supplies from Milan to set up a complete production basecamp. Our crew and talent also came from Milan, a few hours' drive away, and worked on-site with our expert local location manager and an alpine guide.

Peroni Nastro Azzurro Campaign on Lake Como with Charles Leclerc (2024)
Commercial by Courage Production Production Company / Executive Production We were pleased to produce this commercial for the well-known beer brand Peroni Nastro Azzurro, starring F1 champion Charles Leclerc. Courage Production was chosen to provide production services for the shoot through the U.S.-based agency Race Service. The filming took place at a villa on Lake Como.

Boden SS25 video and photo campaign in Sicily (2024)
Commercial by Courage Production Production Company / Executive Production We produced the Boden SS25 ad campaign in Sicily, handling both video and photo. The project required a flexible approach, with shoots in diverse locations each day, like Palermo, Cefalù, a beach on the western coast, and the landmark Villa Valguarnera. We built a hybrid team for this, combining a local crew from Palermo with a more specialised glam team and cast from Milan.