Eric Smith has more than 10 years of marketing campaign experience and recently led digital media planning and buying at Chickasaw Nation for WinStar World Casino, Riverwind Casino, and Newcastle Casino; he also led media audit work for 7 native american casino properties. Eric is a specialist in digital media and social media planning, buying, and results forecasting, and also is expert in overall media campaign performance monitoring. Outside of travel and entertainment, Eric has led campaign plans for Black & Decker, Guess Watches, McAfee, SolarCity, and Varian Medical Systems, and brings diverse expertise in display advertising, online video, mobile, IP targeting, social media, Demand Side Platforms (DSPs), ad networks, mobile and other emerging media formats to client plans.
Prior to Mediassociates, Eric led marketing for regional theaters including Westport Country Playhouse, a renowned theater an hour outside New York City supported by Paul Newman.
Experienced in all aspects of digital media including SEM, DSPs, DART, Ad Networks, high impact units, mobile, social media, in-image units and all aspects of retargeting.