Shannon M McCaffery

Shannon M McCaffery

Marketing/pr in Richmond, Virginia

About Shannon

Shannon McCaffery is Founder of &, both direct response marketing companies. She is an expert direct response marketer, online marketing funnel expert, product launch manager, strategic marketer/coach, project manager and product creation specialist.

She has a gift of accurately assessing your marketing, pinpointing key areas to increase its impact, which in turn generates more money in the bank for you.

She specializes in working with entrepreneurs and business owners, creating online marketing funnels, surveys/questionnaires, creating information products and doing money-making product launches. She’s helped countless of entrepreneurs and online marketers like Chris Farrell, Alex Mandossian, Yanik Silver, Jeff Walker, Mike Koenigs, and Ted Thomas, Jack Canfield, to create more successful businesses and product launches. Most recently she worked with Glazer Kennedy as their Executive Director of Events, Affiliates and Launches.

One of the tools she uses with her clients is how she’s conducted hundreds of surveys and achieved amazing results to help them create new proven money-making products, get winning testimonials, and never guess again what your clients want or need from your business.

She’s also a former executive from corporate America, and has over 20 years of experience in coaching, marketing, communications, management, and sales, working at several Fortune 500 companies, including Cendant, Simon & Schuster International and Pearson, plc.

Name: Shannon M McCaffery

Lives in: Richmond, Virginia


Occupation: Marketing/pr

Unique traits: Knows how to sell and promote online with proven successful methods. Has corporate experience & owns her own business- wide variety of marketing, promoting and selling- story-telling with a purpose to sell


  • Margaret Dixon Journalism Award

Shannon's Profile Statistics

  • Since: April 2013
  • Last online: > 2 weeks ago
  • Invites sent: 0

Shannon's Résumé / CV

Shannon's network

Miguelito Acosta
Max Restaino
Nathan Ludwig
Todd Arslanian
Shantel Duah
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