Lou was born in Baymon, Puerto Rico and graduated from Yale University with honors. He has been working in the film industry for over twenty years.
Lou has held positions from Art Director to Senior Vice President Associate Creative Director at major advertising agencies in New York, Grey, Dancer Fitzgerald Samlpe, Lawerence Charles free & Lawson, working on such national accounts as Revlon, Clairol, McDonalds, Bristol Meyers, Air France, Timex, Canon, Nikon, American Express, General Foods, Toyota, etc. Included in his many responsibilities have been numerous experiences abroad, solving creative situations for international clients. Fashion and highly stylized image campaigns hallmark his work.
Lou has been honored with most of the national and international film awards, such as the Hollywood Radio and Television Society International Broadcast Award, the CLIO, the Art Director Award, Addys Awards, One Show Awards and countless others.
Lou’s advertising career afforded him the opportunity to begin directing TV commercials, which resulted in his membership in the Director’s Guild of America as a director member. He further explored the world of directing by accepting an offer from Michael Eisner to work in Los Angeles on a Disney series Boy Meets World a Micheal Jacobs Productions as a director trainee under David Trianer for and entire season. Additionally, while in Los Angeles, Lou directed numerous music videos and commercial projects.
The last several years have ushered a new phase in his career. After so many years in New York, it became apparent that both he and his family would benefit from the gentler influences of a smaller town. Lou believed that his ambitions in film might be better served in a less frenetic atmosphere and, to this end, he established Fiddler Productions, Inc. In Naples, Florida. Here Lou produces and directs original short films, TV commercials, videos and industrials. He is considered one of the busiest real estate directors in the industry, shooting projects wherever they take him.
One more thing—Lou is also an accomplished painter; his works are in many private collections—national and international.
In short, Lou brings exuberant enthusiasm to all his projects. His boundless capacity for creativity is one of his greatest assets. Lou has a vision. He sees himself surrounded by a sea of endless possibilities.
Name: Louis Hernandez
Lives in: Naples, Florida
Occupation: Director, Producer and Screenwriter
Yale University (New Haven, CT)