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THE STORE
By Nadia Meirovich
Spin-off of Project Runway
12 fashion designers whose dream is to have a store of their own compete with each other when being given a store that will be located in a central shopping district.
SYNOPSIS:
In each program segment, the contenders will receive an assignment including the design of a certain type of garment that is selected by production staff (eg. a wedding gown, plus size garment, etc.). Each contestant will design, purchase materials and sew the garments in the studio on the floor above the shop, and at the end of the designated period, the garments will be transferred to the shop and will be sold at cost to customers by external sales staff, while the designers observe the sale from another location. The winner of the mission is the designer who sells the most items.
THE STORE
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