Bay Area filmmaker, Salvatore Fullmore, began his journey in the film industry in 2003. His first gig was as an editor on a music documentary project entitled "Starvin' Artists" that was shot in Atlanta and featured well known artists such as Biz Markie, Lil Jon, A Tribe Called Quest, and many others. In 2004, Fullmore went on to work as an assistant editor at the VH1 network receiving a credit on the show Instyle Celebrity Weddings. In 2005, 'Sal' adopted non-traditional filming methods within his work; creating a style that combined marketing, music video, and docu-style filmmaking creating a niche with his colleagues in the music industry. In 2007, he worked at NYC-TV, a broadcast television channel where he shot EFP style programing and edited a variety of shows including CMJ Music Festival, Hip-Hop Honors, THAT'S SO NEW YORK, New York Noise, and KELA on the Carpet. Soon after, he experienced viral success with Nicki Minaj’s "Jump-Off." From 2008 - 2011 Fullmore worked on video campaigns, building brands for different artists and companies including Smirnoff Vodka and a then not so popular Wiz Khalifa. From then until now Salvatore took his passion for storytelling and film and chose to pursue a Bachelor of Applied Science in Filmmaking from Ex'pression College and completed the program in 2014. Since then, Fullmore has been a freelance contractor, working on projects with different creative agencies in the Bay Area.
More than anything, 'Sal' views film as a form of expression. This creative outlet provides unique opportunities to introduce ideas and perspectives that influence, educate, and convey emotions. The passionate filmmaker finds inspiration within the unique needs of each client. Curiosity and a love for travel and culture drive Salvatore to continue creating new films putting quality of the content above time.
His most notable client list includes Nicki Minaj, Wiz Khalifa, DJ Drama, Young Chris, Rico Love, MC Hammer, Gary Payton, E-40, Buju Banton, Coach Byron Scott, and brands such as Smirnoff, Kiehl's Since 1851, SHARP, NYC-TV, BLURB, San Francisco Playhouse, Lyricist Lounge, ZUUS Media, and VH1.
Name: Salvatore Fullmore
Lives in: Oakland, California
Occupation: Director, Editor, Filmmaker and Videographer