Joe is the lead photographer at JoPhoto. He is the creative, visionary, and chief lighting guru. Before JoPhoto, Joe worked at an advertising agency for 10 years. He directed, shot and edited over 200 local, regional, and national television commercials -- including working with 2 governors and a U.S. president along the way. Joe has produced award-winning results for advertising agencies, magazines, publishing companies, celebrities, non-profit organizations, and television.