eff Lynch creates compelling experiences. Whether directing a TV commercial or developing a simple brochure, Jeff brings a wealth of business communications experience combined with keen artistic sensibilities.
While he is brand savvy, he knows that the true value of a brand is one of human feelings, drawn from an informed melding of words and pictures ... of light and sound ... of motion and music ... of wit and whimsy.
Jeff is an exceptional manager of creative people, and has the ability to draw inspired work from unusually talented individuals, all while keeping very specific project goals in mind.
He strives to create quality work that relies on strategy, concept and craft to captivate and motivate -- and get the message across.
Jeff has strong copywriting skills, as well as specific strengths in developing interview driven, documentary style programs; directing professional actors, whether comedy or dramatic; and creating beautiful fashion/interior furnishings images.
Jeff was educated at Temple University in documentary filmmaking. After managing a video facility for a national retailer, he worked for the internationally acclaimed Advertising and Marketing Services Group at Armstrong, the Fortune 500 interior furnishings manufacturer based in Lancaster, Pennsylvania.
Aside from major clients, including Bristol-Myers Squibb, Sanofi-Synthelabo, Merck, PinnacleHealth, Highmark, Mary Washington Healthcare, Susquehanna Health System and Penn National Insurance, Jeff has created compelling work for social service agencies like Goodwill Keystone Area, Schreiber Pediatric Center, Southeast Lancaster Health Services, Junior Achievement, the Spanish-American Civic Association and more.
Jeff also collaborates with various advertising and marketing
agencies like PPO&S, the Bravo Group, Martin Communications,
the Havrilla Group, Digitashealth and more.