Brad Fergusson

Do The Right Thing

Please join us as we launch our innovative program to change the way success is measured in the business world. Keeping in mind that profitability is crucial to sustainability, we ask you to consider factors that deserve equal emphasis. Customer satisfaction, employee welfare, and responsible stewardship of our planet are additional barometers for achieving success.

Do The Right Thing, which is based on The Golden Rule of “Do unto others as you would have others do unto you”, instead states: “Do the right thing because it is the right thing to do.” By positively reinforcing one another at home, in our communities, and at work, we encourage living happy, prosperous lives. And by living in a nurturing, positive way we teach our children to continue to Do The Right Thing in their lives.

To energize entrepreneurial spirit, we create programs, courses and products that put into practice the Do The Right Thing philosophy. It is the goal of Do The Right Thing to grow sustainable businesses that are customer, employee, and planet focused.

We will effect “positive disruption” within companies and industries that have abandoned The Golden Rule as a dynamic. Do The Right Thing guides businesses to thrive by demonstrating how to offer exceptional job situations, outstanding customer service all of which is accomplished with clear-sighted care for the environment.